Private Podcast for Creative Business Owners

Your audience isn’t cold, they’re cautious. Learn to warm them up so they’re ready to buy.

The private podcast trusted by 300+ creatives to build real trust, real connection, and real demand for their offers.

Get instant access to warm-up strategies, behind-the-scenes founder interviews, and practical “ready to use” ideas to help you sell with ease.

30+ episodes waiting for you + new ones every month.

🎧 Warm Up Your Audience →
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    The Warm Up
Warm-Up Strategies for Creative Business Owners

Selling shouldn’t feel like shouting into the void. A warm audience changes everything.

If you’re launching anything — a service, a course, a membership, whatever — warming up your audience is the piece most people skip… and the piece that actually moves the needle. Inside my private podcast, I take you behind the scenes of how I warm up my audience — the mindset, the storytelling, the messy in-between moments — and show you how to turn that into a launch that converts.

Start Warming Up Your Audience
Your Monthly Warm-Up Lineup

Three episodes every month — each one designed to warm up your audience in a different way.

A mix of my own behind-the-scenes warm-up process, creative founder stories, and the Q&A sessions you wish you got on Instagram.

Solo Episode

I go Deep On The Warm Up Process

I take you behind the scenes of my warm-up process and show you the exact things I do to build trust before I ever sell.

Interview Episode

I talk to creatives & Creators About Their Warm Up & Launch Stories

Real creatives telling real stories about warming up their audience and selling out offers — no fluff, no formulas.

Q&A Epsiode

I Answer Listener Submitted Questions

You ask, I answer. Warm-up strategy, messaging, mindset — whatever you’re stuck on, we talk through it here.

Start Your Warm-Up Era
What You Get Access to Immediately…

A sampling of your growing warm up training, storytelling, and strategy hub

Get instant access to 30+ private episodes designed to help you build real trust, spark connection, and turn lurkers into warm, ready-to-buy clients. New episodes drop every month, so you always know exactly what to do next.

Private. Unfiltered. Not available anywhere else.

Launch Your Own Way online course dashboard for creative business owners
Solo Episode
The Upside Down Triangle — My Signature Warm Up Framework
Interview Episode
Xanthe Appleyard on the Leadership Energy Behind Consistent Launches
Solo Episode
My 3-Step Work in Public Method
Interview Episode
How Michelle Ong Went From Cold to Sold Out
Q&A Episode
Building & Warming Up a New Audience
Interview Episode
Alyssa Nguyen on Building Her Course in Public
Solo Episode
The Power of Warm-Up Offers
Q&A Episode
Where to Start When You Have A Lot Of Offers
Interview Episode
Sara Noel (BTL Copy) on Never Shutting Up About Your Offers
Interview Episode
Alice Bjorkstrand's Warm Up Strategy For Her First Ever Course
Launch Your Own Way online course dashboard for creative business owners
Bonus Episode
The Launch Roundtable with Xanthe Appleyard, Dulcie Horn, and Michelle Ong
Q&A Episode
What If No One Signs Up?

Join 300+ Creatives Using The Warm Up

Pay Monthly
$24.99 USD/mo.

  • ✓ Cancel anytime — stay as long as you need the warm-up support
  • ✓ Instant access to 30+ (and growing) bingeable private episodes
  • ✓ Learn warm-up strategy, storytelling, mindset & visibility
  • ✓ New episodes every month to keep you consistent
  • ✓ Delivered right to your Podcast app
  • ✓ Trusted by 300+ creative service providers & creators

MOST FLEXIBLE →
6 MONTH SUBSCRIPTION
$150 USD
$125 USD
  • ✓ 6 months of warm-up support (1 month free)
  • ✓ Cancel anytime — you’re never locked in
  • ✓ Instant access to 30+ bingeable private episodes
  • ✓ New episodes every month to keep you consistent
  • ✓ Founder interviews, strategy deep-dives, & Q&A episodes
  • ✓ Trusted by 300+ creative service providers & creators
BEST PRICE →
Chantal, Web Designer
"It comes off as a friend talking to you, on your couch having a glass of wine, it feels safe"

"I'm a podcast person, I listen as I work constantly. The Warm Up is the only one where I'm like DAMN maybe I should stop working and pull out a pen and paper and write this down. It's nice to hear others' stories and most are in my ecosystem so it's encouraging.

Holly, Ops Manager
"The podcast definitely made me view warming up my audience differently"

"And I just LOVE the fact that there isn't one way to do something – it's different for everyone and this makes me happy and less pressured!"

LORIN, DESIGNER
"Having Kels in my ears felt like getting a pep talk from a friend"

"She's one who somehow always knows exactly what I need to hear. The mix of relatable advice and actionable nuggets of wisdom made each episode something I could actually do something with."

Ramota, MISSIONARY
"The Warm Up simplifies what used to be the most intimidating part of launching"

"Taking my time in the warm up phase and really leaning into storytelling in my content helped position myself as a “modern day missionary” and increase my brand awareness. I had two people join All Stars during the warm up before even launching because they were so bought into what I do and wanted to be a part of it."

Haley, Designer
"It keeps the momentum going and keeps me in a constant state of improving."

"It's easy to digest and I've understood and implemented her tips without even realizing I'm doing it, Kelsey's teachings become second nature."

Aseel, Notion Designer
"Before, I didn't do marketing at all and didn't like being salesy."

"But with the podcast, I understood how I can give value to my audience and excite them for what's coming. I'm going through a warm up now and I really love it!"

Try before you buy

Listen To the

Sneak Peek

Listen To The Sneak Peek
Hey! I'm Kels...

Founder of Coming Up Roses and a self-proclaimed Squiggly Creative who believes your messy, in-progress self is your biggest asset.

I help creative entrepreneurs turn their skills into consistent sales by warming up their audience first... long before they hit “post,” “launch,” or “checkout.”

Before I was teaching this stuff, I was doing what you’re probably doing right now: posting, tweaking, spiraling, overthinking, hiding my process because I thought I needed to look “put together” to be taken seriously.

Spoiler: that got me nowhere.

When I finally started working in public — sharing the messy middle, letting people into the real process, and building trust along the way — everything shifted.

My audience got warmer, my offers got clearer, and sales got consistent.

And eventually… I shut down my creative studio, pivoted fully into education, and built a business around helping creatives like you launch in a way that actually feels doable (and dare I say… fun?).

When I’m not teaching warm-up strategy, you can find me at the beach with my sons, hosting creative events, or writing from some cozy corner with an iced coffee nearby.

If you’re squiggly, strategic, creative, tender, or tired of feeling like you’re “not doing enough”… you’re in the right place.

Have Questions? We've Got Answers.

As soon as you sign up!

At least 3. You will always get 1 solo episode, 1 interview episode, and 1 Q&A episode. I'm known for doing lots of bonuses... so stay tuned.

Yes! Consider this The Warm Up 2.0. I've completely refreshed the content with new episodes, expert interviews, and actionable strategies based on what's working now. It's also now a subscription, with fresh episodes dropping every month.

If you're on the monthly plan, you can cancel your subscription at any point. Simply login to your Shopify account and go to "manage subscriptions" and then press cancel.

Note, if you cancel your subscription you will lose your locked-in price.

Yes, we've updated it and are archiving the previous podcast (but don't worry, you'll continue to have access to it). Because it's a subscription now, you'll need to resubscribe.

Email hello@cominguproses.co for special returning customer pricing.

The Warm Up focuses specifically on the crucial period between discovery and purchase. While other podcasts give general marketing advice, we help you build a strategic system for turning cold audiences into ready-to-buy communities.

That's exactly why we made this a podcast! Listen while walking, working, or living your life. Each episode is designed to give you actionable strategies you can implement right away, no extra time needed.

Perfect timing! The warm-up period is exactly what you should focus on before you're ready to launch. Start building those connections now, so when you do launch, you'll have an engaged community ready to buy.

Size isn't everything - we've seen people with small, warm audiences outperform those with large, cold followings. The Warm Up helps you create genuine connections that convert, regardless of your current audience size.

If you're getting likes but not sales, have lurkers who never engage, or rely mainly on word-of-mouth referrals, your audience likely needs warming up. This podcast gives you a strategic approach to turn that around.

Our members are actively putting strategies into practice, starting with small steps that create real impact. From trying the "intrigue strategy" on Threads to simply speaking more confidently about their offers, they're seeing results. The podcast's bite-sized format makes it perfect for morning walks or quiet moments, turning learning time into implementation time.

While results vary, our members have seen success like filled waitlists, sold-out offers, and consistent inquiries. The key is implementing the strategies consistently and giving the warm-up process time to work.

The Warm Up is for creatives like you if…

Your Next Client is Already in Your Orbit

  • The (Sometimes) Consistent Creator

    You're showing up regularly(ish), creating content, and building an audience... but something's missing. Your posts get likes but don't convert into sales. You know there has to be a way to turn those silent viewers into ready-to-buy clients.

  • The Launch-Curious Creative

    You've got the skills, you've got the offer, but the thought of launching makes you cringe. Traditional launch tactics feel pushy and overwhelming. You want a way to launch that feels authentic to you.

  • The Ready-to-Scale Service Provider

    You're tired of relying on word-of-mouth and random inquiries. You're ready to build a sustainable marketing system that consistently brings in ideal clients – without the sleazy tactics.

Turn Lurkers into Buyers

Everything inside The Warm Up is designed to help you build trust, spark connection, and turn lurkers into warm, ready-to-buy clients.

The “listen once + immediately implement” kind of episodes. Short, punchy, and warm-up focused.

Real stories from creative service providers who've mastered the art of audience warming. Learn from their experiments, failures, and successes.

Submit your questions and get personalized strategies. No more wondering if you're on the right track - get answers specific to your business.

Share your wins and possibly become a guest! As your audience warms up, you might be featured to inspire others with your journey.

Turn your morning walks, work sessions, or quiet moments into strategic growth time. Each episode is designed to help you take action and see results.

Your audience is already watching, let's make them ready to buy.

The Warm Up gives you simple, strategic ways to warm up your audience so selling feels easier. Think: trust-building you can do on a walk, stories that make people feel connected to you, and small actions that compound into big results. Each episode inside The Warm Up helps you turn attention into trust and trust into sales.

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