Define who you are as the “lead character” of your brand by sharing your personality, backstory, quirks, rituals, values, and the small everyday moments that make people feel connected to you.

This is how your audience starts to care — not just about your offer, but about you.

Share the destination you’re moving toward — the project you’re building, the offer you’re creating, the launch you’re preparing for, or the personal/business goal you’re trying to reach.

When your audience knows the “one ring” you’re chasing, they naturally get invested in the journey.

Let people in on what’s at risk, what the timeline is, what you’re navigating, and what happens if things don’t work… and what unlocks if they do.

A little pressure, momentum, or countdown makes your audience root for you like they’re watching their favorite show unfold in real time.