Big Brand Vision & Energy Management
Module 1
Big Brand Vision
In this module, you'll excavate where your business currently stands and root into what you truly desire. By defining a clear and compelling vision for your brand, you’ll reignite your passion and set a strategic path forward. We'll use our unique framework to flip, reverse, audit, move, and embody your brand goals, turning your big brand vision into a reality.
Your Golden Seed Offer
Module Two
Your Golden Seed Offer
In this module, you'll transform your brand by viewing it as a garden where your offers grow and flourish. Learn to prune back unnecessary elements and develop focused, high-value offers—your "Golden Seed" offers—that clearly define your expertise, target audience, delivery method, and expected outcomes.
The You In Your Brand (POV)
Module Three
The You In Your Brand
In this module, you’ll infuse your unique point of view (POV) into your offers to create a distinct and resonant brand. By leveraging your unique insights and experiences, you'll craft transformation statements that highlight the specific outcomes your clients can expect. This process ensures that your offers are not just skill-based, but deeply personal and impactful, setting your brand apart.
Transformation Based Pricing
Module Four
Transformation Based Pricing
In this module, you'll learn to confidently price your offers based on the transformation you provide. By understanding pricing as an energy exchange, you'll develop a strategy that reflects the true value of your work. You'll gather evidence, validate your pricing, and continuously refine your approach to ensure profitability and alignment with your brand vision.
Aligning Your Brand Experience
Module 5
Aligning Your Brand Experience
In this module, you'll ensure that your brand experience aligns with the transformation you promise. By focusing on authenticity, engagement, and consistency across all touchpoints, you'll create a cohesive and impactful brand journey. This alignment will enhance customer loyalty, advocacy, and perceived value, transforming every interaction into a memorable experience that reflects your brand's true essence.
Expanding Your Ecosystem
Module 6
Expanding Your Ecosystem
In this final module, you'll build out the rest of your offer ecosystem and create a comprehensive growth map for your brand. We'll tie back to your Big Brand Vision, setting actionable goals for the immediate future, 3 months, and 1 year. By strategically expanding your offers and planning your growth trajectory, you'll ensure your brand's evolution is aligned with your long-term vision and positioned for sustained success.