BRIIING BRIIIING

Your brand called ☎️ it needs some attention

🤞

Feeling Lost and Uninspired

You feel like you took a wrong turn somewhere in business and now dread getting to your desk every day. Your passion has dwindled, and the excitement that once fueled your entrepreneurial journey seems like a distant memory

BE A BEE
🤷‍♀️

Capacity Overloaded, Results Undelivered

Your capacity is tapped, but business still feels like a rollercoaster of feast or famine. Instead of the flexible, freedom-filled, and cash-rich dream you imagined when you started, you're stuck in a cycle of overwork and under-delivery, struggling to keep up.

It's time to grow
😩

Course Fatigue and Persistent Panic

You feel like you’ve taken all the courses, listened to all the podcasts, and followed all the steps, yet you still wake up panicked about where your next client is coming from. Despite your best efforts, you’re not seeing the consistent results you crave, leaving you frustrated and uncertain about the future.

1 spot left!
😰

Stuck in Service Provider Mode

You're caught in the endless loop of doing it all for everyone, but not making the impact or income you desire. Your offers are overstuffed, your boundaries are blurred, and your expertise feels undervalued.

Let's bloom!

In just 12 weeks you’ll go from lost in the weeds to full bloomed brand

Turn your creative vision into a flourishing garden of offers that are not only compelling but also deeply aligned with your brand. Each offer will be a unique bloom in your garden, bringing your dream clients buzzing.

Developing a distinct and resonant point of view is crucial for standing out. In GYOB, you’ll uncover and articulate your unique perspective, making your brand’s voice a powerful tool for connection. This clarity will attract clients who align with your vision, ensuring your brand leaves a lasting impact.

GYOB empowers you to prioritize your brand’s growth by teaching you how to manage your time and resources effectively. You'll learn to balance client work with brand development, creating a sustainable environment where your brand can grow alongside your business.

Action creates clarity. Turn your overflowing to-do list into a focused, actionable plan. With clear steps and structured guidance, you’ll be able to prioritize and execute your brand vision without feeling overwhelmed.

Is GYOB Right For You?

What The GYOBEES ARE SAYING...

Kacey
Developer
Sophia
Stylist
Ramota
Personal Development Coach
Emily
Brand & Website Designer
LET'S BE BUDS

Choose Your Own Growth Plan

Next live hive buzzes september 10, 2024

GYOB Live Pay as You Go
$650 x 6
  • 12 Weeks of Live Coaching Calls (12 total)
  • Access to G.Y.O.B. trainings for 6 months (from sept 10)
  • Instant Access To Module One: Big Brand Vision
  • Always-on Office Hours In Community Hub To Submit Work & Progress With Live Loom Audits By Kelsey
GYOB Live Pay in Full
$3797
  • 12 Weeks of Live Coaching Calls (12 total)
  • Access to G.Y.O.B. trainings for 6 months (from sept 10)
  • Instant Access To Module One: Big Brand Vision
  • Always-on Office Hours In Community Hub To Submit Work & Progress With Live Loom Audits By Kelsey
  • PIF Bonus: 30-min 1-1 Kick-off call with kelsey
  • Group calls Every week

    Every week we have a 1-hour call that will be a mix of training and group coaching. Get realtime support on your biggest brand growth challenges and big celebration energy around your wins.

  • Always-On Office Hours

    As you progress through the course work, I provide video feedback, notes, and more in our community hub. You will feel supported through every step of your brand growth journey.

  • Your new BEeff

    You don't have to do it alone. In fact, there are 20 creatives in the program going through the exact same growth process as you are. Past Bees have become bee-ffs and collaborators. Growing Your Own Brand is a lot more fun with a hive of like-minded creatives.

  • Monthly Challenges

    We don't just learn in GYOB, be buzz. Every month there are week-long challenges to help you integrate everything you learn in GYOB.

  • Guest Experts

    Learn from industry experts who bring additional insights and strategies to help you succeed in areas like money, oranganization, email marketing, and more!

  • AI TOOLS

    Every training has an AI tool you can use to help you along with the cirriculum. This will superspeed your growth process and help you get growing with a lil help from your bot friends.

Your Growth Plan

You're just one season away from your next big bloom.

Big Brand Vision & Energy Management
Your Golden Seed Offer
The You In Your Brand (POV)
Transformation Based Pricing
Aligning Your Brand Experience
Expanding Your Ecosystem
Module 1

Big Brand Vision

In this module, you'll excavate where your business currently stands and root into what you truly desire. By defining a clear and compelling vision for your brand, you’ll reignite your passion and set a strategic path forward. We'll use our unique framework to flip, reverse, audit, move, and embody your brand goals, turning your big brand vision into a reality.

Module Two

Your Golden Seed Offer

In this module, you'll transform your brand by viewing it as a garden where your offers grow and flourish. Learn to prune back unnecessary elements and develop focused, high-value offers—your "Golden Seed" offers—that clearly define your expertise, target audience, delivery method, and expected outcomes.

Module Three

The You In Your Brand

In this module, you’ll infuse your unique point of view (POV) into your offers to create a distinct and resonant brand. By leveraging your unique insights and experiences, you'll craft transformation statements that highlight the specific outcomes your clients can expect. This process ensures that your offers are not just skill-based, but deeply personal and impactful, setting your brand apart.

Module Four

Transformation Based Pricing

In this module, you'll learn to confidently price your offers based on the transformation you provide. By understanding pricing as an energy exchange, you'll develop a strategy that reflects the true value of your work. You'll gather evidence, validate your pricing, and continuously refine your approach to ensure profitability and alignment with your brand vision.

Module 5

Aligning Your Brand Experience

In this module, you'll ensure that your brand experience aligns with the transformation you promise. By focusing on authenticity, engagement, and consistency across all touchpoints, you'll create a cohesive and impactful brand journey. This alignment will enhance customer loyalty, advocacy, and perceived value, transforming every interaction into a memorable experience that reflects your brand's true essence.

Module 6

Expanding Your Ecosystem

In this final module, you'll build out the rest of your offer ecosystem and create a comprehensive growth map for your brand. We'll tie back to your Big Brand Vision, setting actionable goals for the immediate future, 3 months, and 1 year. By strategically expanding your offers and planning your growth trajectory, you'll ensure your brand's evolution is aligned with your long-term vision and positioned for sustained success.

Big Brand Vision & Energy Management
Module 1

Big Brand Vision

In this module, you'll excavate where your business currently stands and root into what you truly desire. By defining a clear and compelling vision for your brand, you’ll reignite your passion and set a strategic path forward. We'll use our unique framework to flip, reverse, audit, move, and embody your brand goals, turning your big brand vision into a reality.

Your Golden Seed Offer
Module Two

Your Golden Seed Offer

In this module, you'll transform your brand by viewing it as a garden where your offers grow and flourish. Learn to prune back unnecessary elements and develop focused, high-value offers—your "Golden Seed" offers—that clearly define your expertise, target audience, delivery method, and expected outcomes.

The You In Your Brand (POV)
Module Three

The You In Your Brand

In this module, you’ll infuse your unique point of view (POV) into your offers to create a distinct and resonant brand. By leveraging your unique insights and experiences, you'll craft transformation statements that highlight the specific outcomes your clients can expect. This process ensures that your offers are not just skill-based, but deeply personal and impactful, setting your brand apart.

Transformation Based Pricing
Module Four

Transformation Based Pricing

In this module, you'll learn to confidently price your offers based on the transformation you provide. By understanding pricing as an energy exchange, you'll develop a strategy that reflects the true value of your work. You'll gather evidence, validate your pricing, and continuously refine your approach to ensure profitability and alignment with your brand vision.

Aligning Your Brand Experience
Module 5

Aligning Your Brand Experience

In this module, you'll ensure that your brand experience aligns with the transformation you promise. By focusing on authenticity, engagement, and consistency across all touchpoints, you'll create a cohesive and impactful brand journey. This alignment will enhance customer loyalty, advocacy, and perceived value, transforming every interaction into a memorable experience that reflects your brand's true essence.

Expanding Your Ecosystem
Module 6

Expanding Your Ecosystem

In this final module, you'll build out the rest of your offer ecosystem and create a comprehensive growth map for your brand. We'll tie back to your Big Brand Vision, setting actionable goals for the immediate future, 3 months, and 1 year. By strategically expanding your offers and planning your growth trajectory, you'll ensure your brand's evolution is aligned with your long-term vision and positioned for sustained success.

Emily, Brand Designer
“Figuring out my POV and transformation statement"

“Figuring out my POV and transformation statement was a standout moment from Kels and GYOB. I talk to them on all my discovery calls and it's been a game-changer. Having these is also helping me develop a personal brand and even elevate my services and outcomes for client projects.”

Melo, About Mondays
"A Gamechanger"

It taught me to lean into my true expertise & desire vs. What I thought I should be doing"

Allie, Shopify Designer
"GYOB helped me prioritize my own brand

GYOB helped me prioritize my own brand, define my vision, create meaningful financial goals which I exceeded, and create the offers to support it all."

Fallon, Studio Owner
"I feel lit up again about my brand"

“Before GYOB I wasn't sure how to lead with a signature offer or how to differentiate my service.  I feel lit up again about my brand and see how 'MY BRAND' is my most important client. If you're thinking about joining, do it and don't look back. An easy investment you can make into your business with almost immediate ROI.”

Rosie, Agency Owner
“It's my favorite program"

“It's my favorite program I've ever invested in! Walk, don't run, to join!”

Emilie, Copywriter
“GYOB opened my eyes"

“GYOB opened my eyes to the fact I wasn’t seeing myself in my business because it wasn’t the right service/brand/whatever for me. It was a scary realization, but a huge first step. GYOB made me shift from a traditional approach to marketing & branding to a focus on POV and personal branding.”

Make the Brand Shift

From Service Provider to Brand Leader

Service Provider Mindset: Focused on skills and deliverables.

Brand Leader Mindset: Emphasizes outcomes and transformations.

From Generic Offers to Golden Seed Offers

Generic Offers: Overstuffed, trying to solve too many problems.

Golden Seed Offers: Specific expertise, clear outcomes, targeted audience.

From Overwhelmed to Focused Execution

Overwhelmed: Juggling multiple skills and offers without clear direction.

Focused Execution: Prioritizing and executing tasks that align with your brand vision and growth plan.

Who Blooms in GYOB

The Jack Of All Skills 🛠 who seeks to hone and highlight their diverse talents into distinct, impactful offers that truly resonate with their ideal clients.

The shiny object creative ✨ who wants to harness their bursting creative energies into a signature, focused offer that establishes them as the go-to expert in their field.

You’ve taken all the courses. You have all the hard skills. How do you translate them into sales. Oh hey, we’re LYOW — have we met?

Your Head Gardener

I Know What It's Like To Grow A Brand From The Ground Up

I’ve been there. I went from stressed out, underpaid service provider to multi-six-figure brand and I know the shifts it takes to go from SOS to booked & abundant.

Questions? DM me!

Grow your own brand is not JUST another group program

Made For You

Tailored for Squiggly Creatives

GYOB is uniquely designed for multi-passionate, creative entrepreneurs who don't fit into the traditional business mold. It acknowledges and leverages the diverse skill sets and non-linear paths of squiggly entrepreneurs, helping them create a cohesive and flourishing brand without forcing them into a one-size-fits-all strategy.

Action To Create Clarity

Comprehensive, Action-Oriented Frameworks

GYOB offers actionable frameworks like the Big Brand Vision, Golden Seed Offers, and Transformation-Based Pricing. These structured yet flexible tools provide clear steps to build, refine, and expand your brand, making the complex process of brand development manageable and engaging.

YOUR WAY

Brand Experience Alignment

GYOB emphasizes creating a cohesive brand experience that aligns with your vision and values across all touchpoints. From visual identity and brand voice to community engagement and client touchpoints, GYOB ensures your brand not only looks and sounds consistent but also feels authentic and resonates deeply with your audience.

Your Questions

GYOB is a 3-month group mentorship program specially curated for creative entrepreneurs. It's your golden ticket to tending to your brand garden, weeding out what's not working, and truly blossoming in the direction of your dreams. The cherry on top? You'll have me, Kels, right beside you throughout this exciting journey! 🌱

The GYOB program pay in full price is $3497. This investment gets you not just the core training, but also a bouquet of bonuses and hands-on experiences to truly elevate your brand journey.

For your investment, you get:

  • 6 Live Group Trainings
  • 6 Live Group Coaching Calls
  • 6 Months of Access
  • 2 surprise challenges and an always-on Community Hub in Geneva
  • Always-On Office Hours Submissions with Loom Feedback from Yours Truly
  • Monthly Guest Expert Trainings
  • Special Perks Depending on payment options!

    I even put everything onto our GYOB Private Podcast, so you can catch up while you're on the go.

GYOB offers an intimate experience, limiting the community to just 15 creative entrepreneurs. This ensures everyone gets the attention they need and truly fosters a tight-knit community ready for their super bloom.

While you have the flexibility with the trainings, GYOB isn't your typical passive program. It's hands-on, with bi-weekly live group calls, office hours, and more. I'll be there with you every step, helping you navigate the ins and outs, ensuring your brand vision comes to life beautifully.

The main goal of the GYOB program is to empower creative service providers to cultivate a profitable and thriving brand by transforming their unique skills and passions into compelling offers. The program focuses on developing a strong brand vision, designing irresistible offers, effectively communicating their value, and mapping out a client journey for business growth. It's about turning creative potential into a sustainable, flourishing business.

Absolutely! I'm not just your head gardener but your cheerleader too. There will be bi-weekly calls, office hours where you can submit work, and get my direct feedback. It's all about that close connection to ensure your brand thrives.

The Community Garden is our buzzing hub! It's an always-on space where GYOB participants can share wins, ask questions, and connect with other creative souls. It's all about fostering that sense of community, growth, and mutual support.

Absolutely! Whether you're just planting the first seeds of your brand or looking to elevate an existing one, GYOB is tailored to help businesses at various stages. The program focuses on simplifying and action, making it perfect for those starting out and wanting to set a strong foundation. Let's grow your brand, no matter where you're starting from!

Due to the digital nature of the GYOB program, we don't offer refunds. We believe in the value and transformative potential of what we offer. However, I'm here to guide you every step of the way, ensuring you get the most out of your investment.

GYOB is brimming with interactive elements! From bi-weekly live group calls to office hours where you can submit work and get direct feedback, to an always-on community hub — it's all designed to foster engagement, support, and growth.

No worries! While live sessions provide a chance for real-time interaction, all sessions will be recorded. This way, you can catch up in your own time, ensuring you don't miss out on any growth opportunities for your brand.

That's what our Community Garden is for! It's an always-on space where you can post questions, share insights, and connect with other creative entrepreneurs. Plus, with the group's collective wisdom and my periodic check-ins, you'll never feel left in the dark.

It's Blooming Season

In GYOB, we cultivate your creative potential & transform  your passion into a thriving, profitable brand, together