When most creatives think about launching, they focus on the big stuff:
✨ The sales page.
✨ The emails.
✨ The social content.
All important, of course. But one of the most overlooked — and frankly, most stressful — parts of launching is the prep you do behind the scenes to actually buy the tools, resources, and supplies you’ll need along the way.
I learned this the hard way. During one of my earliest launches, I remember sitting on my living room floor at midnight with my laptop open, realizing I still hadn’t paid for the email tool upgrade I needed to actually send my full sequence. 😅 Cue me scrambling to find a promo code, Googling “Klaviyo coupon” like 15 times and testing code after code that of course didn’t work. By the time I got it sorted, I was frazzled and down $50 more than I planned. Not the ideal launch energy.
But I don’t play that game anymore.
These days, I build what I call a “tool audit” into every campaign plan. Before I even write my first email draft, I make a list of all the tech, templates, and little extras I’ll need:
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My website platform (I’ve used Shopify for years now)
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Email and SMS tools
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Design templates for sales graphics
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Even props for photoshoots (yes, the fake champagne bottle for my last “launch toast” Reel definitely made the list 😂)
Once I have that list, I look for ways to save. Because here’s the thing: launches eat budget fast. Ads, contractors, tools — it adds up. Which is why I started using Capital One Shopping.
Capital One Shopping is a free website and browser extension that automatically finds you the best deals and coupon codes for thousands of online stores. Think of it as your backstage assistant who swoops in right when you’re about to check out and whispers, “Hey, I found a better price.”
It’s saved me from wasting hours hunting down promo codes that don’t work. Instead, it just applies real discounts instantly. That means more margin in my budget for the stuff that actually matters — like running ads to warm up my audience, or paying my designer for the kind of sales page that makes people hit “buy now.”
And let’s be real: it feels pretty satisfying to know I shaved $20 off a subscription I needed anyway. That’s dinner with the family, or a fresh bouquet of launch-week flowers (a personal tradition for me) covered.
The truth is, smart launching isn’t just about the marketing moments everyone sees.
It’s about resourcing yourself well, spending wisely, and protecting your energy behind the scenes. By using Capital One Shopping to cut down costs on the essentials, you create more margin in your budget — and more space in your brain — to show up fully for your audience when it counts.
So the next time you’re gearing up for a launch, don’t just obsess over your sales page fonts. Do a tool audit, let Capital One Shopping do the coupon hunting for you, and give yourself the gift of a smoother, saner campaign.
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