As an Early Bee, you’ll also lock $100 off, get dibs on very limited VIP spots (8 spots left), and join The Great Launch Lock-In — a 1-week group intensive to plan your first 2026 launch step-by-step with me.
Launching has created more confidence, flexibilty, and income for hundreds of creative leaders worldwide.
and totally revolutionized the way we buy & sell in the entrepreneurship space.
"If I could recommend one program that will bring more money into your business, it's this. I not only had a $50K launch following the program, that offer is now the backbone of my business."
Xanthe, Content Coach, Oh Sierra
" Kels's approach is both practical and motivating, providing actionable steps while encouraging you to adapt strategies to fit your unique business style."
Olivia, Designer, Olive Street Studio
"If launching your services overwhelms you—especially in a saturated online space—I promise you, you’ll never look at it the same way again after Launch Your Own Way."
Michelle, Social Media Expert
"I’d recommend it to any business owner craving simplicity, clarity, order, and a launch strategy that’s both systematic and fluid. Every single time I launch Expansion it sells out in a day or two, last round selling 44 waitlist spots in less than 24h)."
Maia, Coach
"I have over 11,000 email subscribers, 6,700+ people have downloaded my resources or signed up to my courses, and my course business is now financially successful. If I hadn’t taken LYOW, I wouldn’t have discovered what was possible."
Georgia, Founder, Georgia Draws A House
"Each launch has been five-figure and we are now continuing to scale it... LYOW will be the push you need to actually launch that thing you've been thinking about for years. It is incredibly supportive and has a great community. Go, join, launch."
Nicole, LinkedIn Expert
"If I could recommend one program that will bring more money into your business, it's this. I not only had a $50K launch following the program, that offer is now the backbone of my business."
Xanthe, Content Coach, Oh Sierra
" Kels's approach is both practical and motivating, providing actionable steps while encouraging you to adapt strategies to fit your unique business style."
Olivia, Designer, Olive Street Studio
"If launching your services overwhelms you—especially in a saturated online space—I promise you, you’ll never look at it the same way again after Launch Your Own Way."
Michelle, Social Media Expert
"I’d recommend it to any business owner craving simplicity, clarity, order, and a launch strategy that’s both systematic and fluid. Every single time I launch Expansion it sells out in a day or two, last round selling 44 waitlist spots in less than 24h)."
Maia, Coach
"I have over 11,000 email subscribers, 6,700+ people have downloaded my resources or signed up to my courses, and my course business is now financially successful. If I hadn’t taken LYOW, I wouldn’t have discovered what was possible."
Georgia, Founder, Georgia Draws A House
"Each launch has been five-figure and we are now continuing to scale it... LYOW will be the push you need to actually launch that thing you've been thinking about for years. It is incredibly supportive and has a great community. Go, join, launch."
Nicole, LinkedIn Expert
Craft a launch system that puts life first (not hustle)
If you’re looking for a “rise and grind” program that has you working 12-hour days… there’s a bro-marketer for that. In LYOW, we build campaigns that prioritize your energy, your season, and your actual life... not someone else’s spreadsheet.
Grow a ready-to-buy community with the warm-up method
No more talking to crickets or selling cold. You’ll learn how to warm up your audience through content, conversation, and storytelling so when you finally drop your offer, they’re already at the checkout.
Create a launch plan you’ll actually follow through on
No more overthinking, guessing, or ghosting your own business. You’ll map your pre-launch, launch, and post-launch phases with simple Notion templates so you can actually finish what you start.
Learn from every launch (instead of starting from scratch)
LYOW teaches you how to debrief like a CEO... using AI-powered tools and data templates to measure what worked, what didn’t, and how to sell smarter next time.
Build a creative business That Scales Beyond Clients
You’ll package your expertise into scalable, campaign-ready offers without ditching your creative freedom. Launches stop being one-time events and start becoming your new, predictable income rhythm.
Weekly strategy support to maintain momentum
In VIP Supported, you'll have 6-mo. access to community, live office hours, and ongoing support so you’re never launching alone again. Think of it like having your own creative team, strategist, and hype squad rolled into one.
Module 1: Launch Foundations
🆕 Module 2: Sales Mindset
Module 3: Star "Launchable" Offer
Module 4: Pre-Launch "Warm-Up" Plan
Module 5: Launch Plan
Module 6: Launch Postmortem
MODULE 1
Launch Foundations
Get grounded in what launching really is and how to use it as a consistent growth engine in your creative business. This module sets the stage with flexible strategy, marketing mindset shifts, and your first big clarity breakthroughs.
Lessons inside:
Intro to Launching
The Power of Campaign Thinking
Reactive vs. Proactive Marketing
Intro to the LYOW FLEX Framework
Setting Aligned Launch Goals
Tour of The Launch Template (Notion tool)
Module 2
Prep Your Sales Mindset
Before we dive into the nitty gritty, we’ll rewire your relationship to selling. You’ll identify your unique sales mindset blocks (like The Saboteur or Delay Cycler) and get specific shifts to move forward with confidence.
Lessons inside:
Intro to Sales Mindset
The 4 Sales Mindset Archetypes
Personalized Mindset Shifts
Energetics of Selling
Prepping Your Energy for Launch
Module 3
Craft Your Star "Launchable" Offer
Stop reinventing the wheel with every client. Learn how to package your services into a "launchable" offer that sells consistently.
By the end of this module, you'll have your signature offer packaged and ready to launch — whether it's a service you've offered for years or something completely new.
Lessons inside:
What to Launch First (Based on Audience Heat)
STAR Offer Framework
Offer Math: Price for Profit
Offer Naming & Positioning
Launch Offer Astronaut Tool Walkthrough
Offer Messaging Framework + AI Copy Tool
Module 4
Pre-Launch "Warm-Up" Plan
Learn how to build excitement and trust before you ever open cart. Stop launching to crickets and start creating a runway for success.
Turn followers into warm, ready buyers. This module helps you map a life-first warm-up strategy that builds trust, visibility, and momentum before you ever open your cart.
Lessons inside:
Pre-Launch Overview
Life-First Planning
Strategic Visibility Channels
Building Trust Through Content
Segmenting + Creating Email Lists
Choosing & Layering Incentives
MODULE 5
Plot Your Launch Plan
Transform your launch from "another promo" into an unmissable event that drives real results. Learn how to execute a launch that feels exciting (not exhausting) and creates momentum for sales.
You'll finish this module with a complete launch execution plan, plus the tools and confidence to bring your offer to market in a way that feels aligned and generates results.
Lesson inside:
Launch Overview
Prepping for Launch Day
What to Expect (Timeline, Buyer Behavior)
The Mid-Launch Dip: How to Maintain Momentum
Launch CRM Tutorial
Objection Handling
Closing Strong (Cart-Close vs. Evergreen)
How to BETA Launch
Final Wrap-Up
MODULE 6
Launch Postmortem
Learn how to turn your launch momentum into lasting success and set yourself up for even better results next time. Stop letting your audience go cold between launches and start building a sustainable, cyclical launch strategy.
Lessons inside:
Post-Launch Overview
Communicating with Non-Buyers
Launch Postmortem Walkthrough
Using the Postmortem Template
Keeping Your Audience Warm
Evergreen Funnel Prep
Launching Again (With Less Work + More Ease)
Module 1: Launch Foundations
MODULE 1
Launch Foundations
Get grounded in what launching really is and how to use it as a consistent growth engine in your creative business. This module sets the stage with flexible strategy, marketing mindset shifts, and your first big clarity breakthroughs.
Lessons inside:
Intro to Launching
The Power of Campaign Thinking
Reactive vs. Proactive Marketing
Intro to the LYOW FLEX Framework
Setting Aligned Launch Goals
Tour of The Launch Template (Notion tool)
🆕 Module 2: Sales Mindset
Module 2
Prep Your Sales Mindset
Before we dive into the nitty gritty, we’ll rewire your relationship to selling. You’ll identify your unique sales mindset blocks (like The Saboteur or Delay Cycler) and get specific shifts to move forward with confidence.
Lessons inside:
Intro to Sales Mindset
The 4 Sales Mindset Archetypes
Personalized Mindset Shifts
Energetics of Selling
Prepping Your Energy for Launch
Module 3: Star "Launchable" Offer
Module 3
Craft Your Star "Launchable" Offer
Stop reinventing the wheel with every client. Learn how to package your services into a "launchable" offer that sells consistently.
By the end of this module, you'll have your signature offer packaged and ready to launch — whether it's a service you've offered for years or something completely new.
Lessons inside:
What to Launch First (Based on Audience Heat)
STAR Offer Framework
Offer Math: Price for Profit
Offer Naming & Positioning
Launch Offer Astronaut Tool Walkthrough
Offer Messaging Framework + AI Copy Tool
Module 4: Pre-Launch "Warm-Up" Plan
Module 4
Pre-Launch "Warm-Up" Plan
Learn how to build excitement and trust before you ever open cart. Stop launching to crickets and start creating a runway for success.
Turn followers into warm, ready buyers. This module helps you map a life-first warm-up strategy that builds trust, visibility, and momentum before you ever open your cart.
Lessons inside:
Pre-Launch Overview
Life-First Planning
Strategic Visibility Channels
Building Trust Through Content
Segmenting + Creating Email Lists
Choosing & Layering Incentives
Module 5: Launch Plan
MODULE 5
Plot Your Launch Plan
Transform your launch from "another promo" into an unmissable event that drives real results. Learn how to execute a launch that feels exciting (not exhausting) and creates momentum for sales.
You'll finish this module with a complete launch execution plan, plus the tools and confidence to bring your offer to market in a way that feels aligned and generates results.
Lesson inside:
Launch Overview
Prepping for Launch Day
What to Expect (Timeline, Buyer Behavior)
The Mid-Launch Dip: How to Maintain Momentum
Launch CRM Tutorial
Objection Handling
Closing Strong (Cart-Close vs. Evergreen)
How to BETA Launch
Final Wrap-Up
Module 6: Launch Postmortem
MODULE 6
Launch Postmortem
Learn how to turn your launch momentum into lasting success and set yourself up for even better results next time. Stop letting your audience go cold between launches and start building a sustainable, cyclical launch strategy.
Lessons inside:
Post-Launch Overview
Communicating with Non-Buyers
Launch Postmortem Walkthrough
Using the Postmortem Template
Keeping Your Audience Warm
Evergreen Funnel Prep
Launching Again (With Less Work + More Ease)
BONUS · THE GREAT LAUNCH LOCK-IN · DECEMBER 8–12
Let’s lock in, get focused, and make 2026 your best launch year yet
The Great Launch Lock-In is a focused one-week sprint to get your first 2026 launch fully planned with hands-on support from me and the LYOW community. With daily touchpoints, accountability, and a creative environment that helps you stay locked in, you’ll finally get the momentum you’ve been craving.
By the end of the week, your Q1 launch plan, offer, and warm-up content will be fully mapped so you can head into the holidays feeling organised, grounded, and ready.
Daily Live Trainings & Group Calls
A-Sync Community Reviews in Slack
Co-Working & Implementation Sessions
Included for Every LYOW Student
"But Kels, will this work for my offer?"
The frameworks, tools + trainings inside Launch Your Own Way are offer-agnostic — they work whether you’re selling something high-touch or totally passive, in-person or digital, product or service. Here’s just a sampling of what LYOW students have launched
1:1 Done-For-You Services (design, copy, strategy, you name it)
Group Programs + Online Courses
Retainers + Ongoing Service Packages
Digital Products (templates, eBooks, AI tools, Notion setups)
Podcasts + Memberships
In-Person Events + IRL Experiences
Workshops + Webinars (live or evergreen)
Freebies + Lead Magnets (yes, we launch those too)
Physical Products
WHY LEARN LAUNCHING FROM ME?
I’ve been launching for over a decade
Before I ever ran a business, I was launching major music festivals and concert tours. Think: behind-the-scenes campaign planning, hype-building, and ticket-selling at scale. I see a lot of what I do now as an extension of what I was doing then... building hype, reaching niche audiences, and creating experiences that people want to be a part of.
WHY LEARN LAUNCHING FROM ME?
I scaled my design studio from $100K to $450K in one year — all through launching
All because of launching. When I went from randomly posting about my offers to giving them a moment to shine & sell with campaigns... everything changed. I started being able to predict my income, sell out in advance, open up capacity to explore other income streams in my business. This is why I'm so passionate about teaching other creatives + creators to get out of feast + famine & start taking control of their sales.
Why learn launching from me?
I not just teaching, I am actively launching & learning
Whether it's a digital product, course, service, or private podcast... if I'm selling it, I'm launching it. I'm in the trenches with you — testing, tweaking, experimenting — and I always share what’s working right now.
WHY LEARN LAUNCHING FROM ME?
I’ve taught 400+ creatives & creators how to launch their own way
From designers and coaches to writers and educators, I’ve helped hundreds of creative business owners run aligned, intentional launch campaigns that actually sell. I’ve got my finger on the pulse — and the receipts to prove it.
Frequently Asked Questions
Launching has created more confidence, flexibilty, and income for hundreds of creative leaders worldwide.
and totally revolutionized the way we buy & sell in the entrepreneurship space.
Laura launched her first course for photographers resulting in £20k+ months. She’s since expanded her offer suite and is about to launch her second course, Start Where You Are.
During her first launch of The Signature Site, Katie grew her list by 400+, booked 3 clients, simplified her offers, and is now fully booked through Feb 2026 thanks to the clarity she gained in LYOW.
After taking LYOW, Olivia launched Slayin Showit multiple times and sold out each launch...
She also recently launched another course, Bangin Brands which sold out its first round in 4hrs! One of the best things you could do is invest in learning this skill (no matter what you sell)
Since LYOW, Elenore has launched multiple offers including Modern Rituals — a kit to nourish your nervous system — all built on tools that finally felt aligned to her business, plus the support of the incredible LYOW community.
Xanthe has been using the LYOW techniques with every launch, one offer (Life Of The Party) has brought in more than $350K USD into her biz over the past 3 years
Da launched her 1-1 launch design offer Shaken & Stirred in q2 and had her first 10k month!! After the launch, she went evergreen and got booked til the end of the year. She’s reworking messaging, branding and refining the offer and will do another launch by mid-January.
Alyssa launched her course Winning at WordPress for the 6th time and it was her biggest launch yet at $20k.
She spent more time warming up her waitlist and sending people to her waitlist with a masterclass. But she really grew my waitlist through my weekly emails, and instagram stories.
Maria is currently doing her 2nd launch campaign for Critic’s Choice (a case study offer) and she already sold 6 DFY case studies within 12 hours to her waitlist presale.
Alexa is in the process of launching Byline Society, a 6 month content creation incubator and community aimed at helping founders and creators turn their expertise into a media platform so they can build authority, drive influence, and lead conversations.
Jess launched her 1-1 DFY Branding offer The Prologue Collection and booked her first client but more importantly, gained the structure and data to refine and relaunch event better. Proof that every first launch gives you exactly what you need for the next one.
Sreyasi came back after a year of laying low with ROAR and the results spoke for themselves: 8-person waitlist, first sale, and new visibility through podcasts and speaking gigs.
Nicole used LYOW’s structure to map, warm up, and ship. A 200-person workshop primed demand, cohorts kept growing, and now her Soft LaunchYour LinkedIn lives as a scalable course delivering five-figure launches on repeat.
Morgan soft-opened her group mentorship for doulas, Cottage Confluence, and had 16 sign-ups within 24 hours from a single reel — proof that when your offer is built from real audience insight, results follow fast.
Meredith launched her 1-1 knitwear consulting offer Fully Fashioned while balancing the fast-paced fashion calendar — booking her first six-month client and learning exactly what to refine next.
With her designs now live in market, she’s ready to relaunch with proof, polish, and precision.
Jade turned a refreshed brand and a clarified message into a sold-out launch she can repeat again and again. Brand Camp is proof that when you position your offer clearly and give it a moment to shine with a launch campaign, the right clients always follow.
“You're itching to try some fresh strategies and make your next launch your absolute best yet.”
Xanthe Appleyard, Founder, Oh Baby Nutrition
Before LYOW, Kara admits she was flying by the seat of her pants. Now, she’s built The Brand Liftoff ... a sell-out success three times over (!!) and turned her audience into a genuine community.
The result? Over $200K in sales and a business that finally feels as intentional as her design work.
Laura launched her first course for photographers resulting in £20k+ months. She’s since expanded her offer suite and is about to launch her second course, Start Where You Are.
During her first launch of The Signature Site, Katie grew her list by 400+, booked 3 clients, simplified her offers, and is now fully booked through Feb 2026 thanks to the clarity she gained in LYOW.
After taking LYOW, Olivia launched Slayin Showit multiple times and sold out each launch...
She also recently launched another course, Bangin Brands which sold out its first round in 4hrs! One of the best things you could do is invest in learning this skill (no matter what you sell)
Since LYOW, Elenore has launched multiple offers including Modern Rituals — a kit to nourish your nervous system — all built on tools that finally felt aligned to her business, plus the support of the incredible LYOW community.
Xanthe has been using the LYOW techniques with every launch, one offer (Life Of The Party) has brought in more than $350K USD into her biz over the past 3 years
Da launched her 1-1 launch design offer Shaken & Stirred in q2 and had her first 10k month!! After the launch, she went evergreen and got booked til the end of the year. She’s reworking messaging, branding and refining the offer and will do another launch by mid-January.
Alyssa launched her course Winning at WordPress for the 6th time and it was her biggest launch yet at $20k.
She spent more time warming up her waitlist and sending people to her waitlist with a masterclass. But she really grew my waitlist through my weekly emails, and instagram stories.
Maria is currently doing her 2nd launch campaign for Critic’s Choice (a case study offer) and she already sold 6 DFY case studies within 12 hours to her waitlist presale.
Alexa is in the process of launching Byline Society, a 6 month content creation incubator and community aimed at helping founders and creators turn their expertise into a media platform so they can build authority, drive influence, and lead conversations.
Jess launched her 1-1 DFY Branding offer The Prologue Collection and booked her first client but more importantly, gained the structure and data to refine and relaunch event better. Proof that every first launch gives you exactly what you need for the next one.
Sreyasi came back after a year of laying low with ROAR and the results spoke for themselves: 8-person waitlist, first sale, and new visibility through podcasts and speaking gigs.
Nicole used LYOW’s structure to map, warm up, and ship. A 200-person workshop primed demand, cohorts kept growing, and now her Soft LaunchYour LinkedIn lives as a scalable course delivering five-figure launches on repeat.
Morgan soft-opened her group mentorship for doulas, Cottage Confluence, and had 16 sign-ups within 24 hours from a single reel — proof that when your offer is built from real audience insight, results follow fast.
Meredith launched her 1-1 knitwear consulting offer Fully Fashioned while balancing the fast-paced fashion calendar — booking her first six-month client and learning exactly what to refine next.
With her designs now live in market, she’s ready to relaunch with proof, polish, and precision.
Jade turned a refreshed brand and a clarified message into a sold-out launch she can repeat again and again. Brand Camp is proof that when you position your offer clearly and give it a moment to shine with a launch campaign, the right clients always follow.
“You're itching to try some fresh strategies and make your next launch your absolute best yet.”
Xanthe Appleyard, Founder, Oh Baby Nutrition
Before LYOW, Kara admits she was flying by the seat of her pants. Now, she’s built The Brand Liftoff ... a sell-out success three times over (!!) and turned her audience into a genuine community.
The result? Over $200K in sales and a business that finally feels as intentional as her design work.
Xanthe (Oh Sierra)
Content That Converts
Sarah (BTL Copy)
Launch Emails 101
Alice
Build Your Warm Audience with META ads
Vix Meldrew
Strategic Private Podcasts
Kristina (Gem Creative)
Launching Your First Course
CJ (On Her Plate)
Nutrition & Launch Energy Mgmt
Georgia Draws A House
My Biggest Launch Ever
Michelle (Hello Lemon)
Socials That Build Trust
Nicole Gray
Linkedin for Sales
Your launch era starts now.