Your launch revenue has plateaued and so has your income. Enter: Grow Your Own Campaign — An intimate 10-week program for experienced creative service providers who are ready to shatter their revenue plateau with refined strategy, personalized support, and proven systems.
You're planning a launch in March/April.
Super intimate — Only 8 spots total (4 spots left!)
Save $500 before March 11.
We kick off March 18.
The Plateau: You consistently hit $10-15K in your launches, but can't seem to break through to the next level... despite efforts to grow your audience and feeling like you're working harder each time.
The Diminishing Returns: Your launch efforts are yielding the same (or worse) results they did a year ago, making you question if you've hit your ceiling.
The Strategic Gap: You know there are missing pieces in your launch strategy, but you can't identify exactly what needs fixing when you're in the thick of it.
The Execution Fatigue: You're exhausted from balancing client deliverables while single-handedly managing complex launches. You often burn out half way through and lose momentum.
The good news? You don’t need to start over. You need support to refine what’s already working and fix what’s not.
This is where we make sure what you're selling is irresistible. We'll dig into your current offer, identify what's working and what's not, and make it crystal clear why people should buy from you. We'll sharpen your messaging so it speaks directly to your ideal clients' desires and pain points. By the end of this stage, you'll have an offer that practically sells itself because it's so perfectly aligned with what your audience actually wants.
No more flying by the seat of your pants! We'll map out your entire launch strategy, from timelines to content plans to email sequences. You'll get a custom launch calendar that accounts for your energy levels, client work, and strategic touchpoints. This isn't just about planning—it's about creating a launch roadmap that feels doable while maximizing your results.
This is where the magic happens before you even open cart. We'll implement strategies to get your audience primed and ready to buy, building genuine excitement for what's coming. You'll learn how to show up consistently without burning out, create content that actually converts, and position yourself as the obvious choice. By the time you launch, your audience will be refreshing their inbox waiting for your offer.
Launch day is here! We'll implement your cart open strategy with confidence, focusing on strong initial sales momentum. You'll have support for handling the emotional rollercoaster of launching, clear templates for your announcements, and strategic touchpoints to convert your warmest leads right out of the gate. No more wondering if anyone will buy—we've prepped for this!
Say goodbye to the dreaded mid-launch slump. We'll implement proven strategies to keep energy and sales flowing when things typically go quiet. You'll have contingency plans for low sales days, fresh angles to re-engage your audience, and data-based tweaks to optimize what's working. This is where most launchers give up—but you'll be just hitting your stride.
The final stretch is where serious money is made! We'll implement urgency and scarcity (the authentic kind) to convert fence-sitters and drive those last-minute purchases. You'll have clear strategies for addressing objections, creating FOMO, and making the most of your closing window—all without feeling pushy or sleazy.
Instead of collapsing after cart close, we'll analyze what worked and what didn't. You'll get a clear picture of your numbers, conversion points, and ROI on your efforts. This isn't just about feeling good—it's about turning your launch into actionable data for even better results next time. We'll celebrate wins and strategically address any gaps.
Now we'll turn your launch success into ongoing revenue. You'll implement a simplified evergreen funnel that keeps selling your offer between big launches. This means steady income, less pressure on your next launch, and a sustainable approach to growth. We'll set up systems that work in the background while you focus on delivery and planning your next level-up.
I help creative entrepreneurs turn their skills into consistent sales (without the cookie-cutter marketing that makes us all cringe). Think strategic marketing campaigns that actually work for YOU, not some template you found on Pinterest.
After growing my creative studio to multiple six figures, I did the squiggly thing – I shut it down and pivoted to education. Why? Because I realized my real superpower is teaching other creatives how to sell their services in a way that feels gooood.
When I'm not helping creatives superbloom their sales, you'll find me at the beach with my son (still getting used to Christmas in summer here in Australia!), supporting creatives like you, or hosting creative events around the world.
I believe the only "right" way is your own way 🌱
Tuesdays at 8am AEDT (check your local timezone). Call replays will be available if you miss a call. Because of the intimate group size, there will be time for everyone to hotseat. If you have to miss a call, you can pre-submit questions. There's also 3x/week office hours in Slack for any material reviews and feedback.
You'll get a 1:1 kick-off call to craft your personal launch strategy, weekly group live calls for implementation support, and 3x weekly office hours where you can submit content, ask questions, and receive LOOM reviews directly from me. With only 8 people in the program, expect hands-on, personalized support throughout your entire launch.
This round of Grow Your Own Campaign is specifically for service providers launching in March/April. If you don't have a launch planned during this period, join the waitlist for our next cohort in October. This ensures you get the most value from the program when you're actively implementing.
You'll have ninja-level audience segmentation that boosts your conversion rates, magnetic messaging that attracts your ideal clients, and a launch process that doesn't require your 24/7 babysitting. Imagine hitting $30K+ launches while still delivering amazing work for your clients and actually sleeping during launch week (revolutionary, I know).
Beyond the numbers, you'll gain confidence in your launch strategy, eliminate the guesswork, and have a repeatable system you can use again and again. No more wondering why your launches plateau or losing momentum halfway through!
This program is specifically designed for service providers who have launched before and hit a revenue plateau. If you're new to launching, I recommend starting with Launch Your Own Way tto build your foundation first. Grow Your Own Campaign focuses on refining existing launch strategies, not creating them from scratch.
Grow Your Own Campaign has been successful for a variety of creative service providers including designers, copywriters, strategists, photographers, and consultants. The principles apply across service-based businesses, though we'll customize strategies based on your specific offer and audience. If you're unsure, send me a DM before applying to confirm it's the right fit.
The program investment is $2,497 USD when paid in full (Early Bee pricing before March 7), or three monthly payments of $897 USD. Pay-in-full clients receive an additional 1-1 call ($697 value) as an additional benefit. After March 7, the investment increases to $3,497 USD or three payments of $1,197 USD.
After you apply, I'll review your application and let you know if you've been accepted as one of the 8 members!
Because of the high-touch nature of this program and limited spots, there are no refunds once you've enrolled. However, I'm committed to ensuring this is the right fit before you join, which is why we have an application process.
Life happens! You can reschedule your 1:1 kick-off call with at least 48 hours' notice. If you need to reschedule within 48 hours, you'll have the option to submit your questions in advance and receive a recorded response.
Expect to dedicate 3-5 hours weekly to implement what you learn, plus the 60-90 minute weekly group call. The program is specifically designed for busy service providers balancing client work with launching. We'll focus on high-impact activities rather than time-consuming busywork.
That's exactly why this is a high-touch program! You'll have multiple touchpoints each week to get unstuck, including office hours and Slack support. The small group size ensures you get the help you need when you need it. We also build buffer time into the program to account for real life.
Yes! GYOC is suitable for both 1:1 and 1-to-many services. The strategies we implement work for high-ticket 1:1 offers just as effectively as group programs or productized services. In fact, many 1:1 service providers see incredible results because the program helps you position your offer as the premium solution it is.
If it's your first time launching this particular offer, that's totally fine. The key is that you have launch experience in general. We'll apply your previous launch learnings while refining your messaging for this new offer. In many ways, this is the perfect opportunity to start strong with a new service rather than repeating past launch patterns that may have capped your revenue.
Not at all! Successful launches have nothing to do with audience numbers and everything to do with your heat level. You should have an existing community that we can heat up together, but we've seen $30K+ launches from creators with just a few hundred engaged followers. What matters is the relationship you've built with your audience and the strategies we'll implement to warm them up effectively.
✅ You're a creative service provider (designer, copywriter, photographer, strategist, consultant, etc.) who has launched your services at least 2-3 times before
✅ You're consistently hitting $10-15K in your launches but know you're capable of reaching $30K+
✅ You've built an audience that engages with your content, but they're not converting at the level you want during launches
✅ You're done with generic launch formulas that were designed for coaches, not service providers
✅ You want personalized strategy and support, not just theory or templates
✅ You're ready to implement and take action (not just collect another program)
✅ You're launching a service in March/April and want real-time support to make it your best launch yet
✅ You're tired of doing everything alone and want expert eyes on your launch strategy
