You have all the skills and services, but how do you translate them to consistent sales? In this course, you'll learn how to craft a launchable offer, warm up your audience, plot your launch plan, and take your offers sales to the stratosphere.
LAUNCH YOUR OWN WAY
Master the Art of Launch Campaigns: Turn Your Creative Skills into Consistent Sales
Is it time for you to launch?
Let's get real about where you're at in your launch journey:
You've never actually given your offer a moment to shine & sell. In fact, you don't really have any sort of marketing or sales plan in you business. It's time to change that, Houston!
You've tried launching before, but other people's formulas left you feeling kinda icky. (Psst... you don't have to do a webinar!) You're ready for a strategy that feels more you.
You've got a few launches under your belt, and they were fine. But you know there's potential for so much more. Time to kick things up a notch!
Your launches have been solid, but you're not one to rest on your laurels. You're itching to try some fresh strategies and make your next launch your absolute best yet.
In Just 5 Modules, you'll discover how to:
Not sure what to launch? We have a module for that.
We’ll craft your STAR offer with a framework that puts your expertise and transformation to the forefront—and then you’ll learn how to start putting it into action right away.
Let's be real... right now you're posting whenever you remember, hoping someone might randomly decide to buy. (How's that working for ya?) In LYOW, we turn that random posting into a real marketing machine. You'll get a simple, actionable plan that shows you exactly what to post, when to post it, and how to actually turn those likes into sales.
No more crossing your fingers... just strategic frameworks that get you consistent results.
Go from "hello? is anyone out there?" to having followers literally sliding into your DMs asking when they can work with you.
The Warm Up Method teaches you exactly how to turn those cold, scrolling followers into superfans who trust you, value your expertise, and can't wait to buy from you. No more shouting into the void – just a clear framework for building genuine connection that converts.
Here's the deal: I provide the flex frameworks, you bring the magic. There's zero cookie-cutter nonsense in Launch Your Own Way. Each training shows you how to launch in a way that feels 100% you. Because when you're aligned, that's when your offer is going to shine (and sell)
LAUNCH YOUR OWN WAY DIY (Prices in USD)
$997
- Instant access to Launch Your Own Way trainings for 6 months
- The Launch Resource Library Including Templates, Swipe Files, AI Tools & More
- Instant Access to 10 Guest Expert Trainings
- The Launch Your Own Way Course & Call Replay Private Podcasts
- Evergreen Bonus: The Warm Up Bundle — Access to The Warm Up Podcast, The Newsletter Masterclass, and The Sales Page Workshop & AI Builder
- For Payment Plan options, select ShopPay at checkout or email hello@cominguproses.co
LAUNCH YOUR OWN WAY VIP (Prices in USD)
$1697
- Instant access to Launch Your Own Way trainings for 6 months
- The Launch Resource Library Including Templates, Swipe Files, AI Tools & More
- Instant Access to 10 Guest Expert Trainings
- The Launch Your Own Way Course & Call Replay Private Podcast
- Evergreen Bonus: The Warm Up Bundle—Access to The Warm Up Podcast, The Newsletter Masterclass, and The Sales Page Workshop & AI Builder
- 6 Months Access to The Launchpad—Our Always-On Marketing Membership with Expert Guests, a Creative Community, 2x Weekly Office Hours with Launch Reviews, and Monthly Live Launch Planning Calls
- January Bonus: 30-day Group Launch Intensive kicking off January 14, 2025
- For Payment Plan options, select ShopPay at checkout or email hello@cominguproses.co
The Warm Up Private Podcast (Free Preview)
Hear More Launch Success Stories from Launch Your Own Way Alumni
Sign up to get instant access to The Warm Up private podcast preview interviews from LYOW alumni and deep dives on their successful campaigns.
Your path to a successful, profitable launch (and stratospheric sales)
Module 1: Launch Foundations
Module 2: Star "Launchable" Offer
Module 3: Pre-Launch Plan
Module 4: Launch Plan
Module 5: Post-Launch
Module 1:
Launch Foundations
You'll finish this module with complete clarity on how launches can transform your business, plus the confidence to start planning your own launch strategy — even if you've never launched before.
Module 2:
Star Offer
Stop reinventing the wheel with every client. Learn how to package your services into a "launchable" offer that sells consistently.
By the end of this module, you'll have your signature offer packaged and ready to launch — whether it's a service you've offered for years or something completely new.
Module 3:
Pre-Launch Plan
Learn how to build excitement and trust before you ever open cart. Stop launching to crickets and start creating a runway for success. In this module, you'll discover:
You'll finish this module knowing exactly how to warm up your audience and create unstoppable momentum for your launch — complete with templates, swipe files, and proven strategies that work across any platform.
MODULE 4:
Launch Plan
Transform your launch from "another promo" into an unmissable event that drives real results. Learn how to execute a launch that feels exciting (not exhausting) and creates momentum for sales.
You'll finish this module with a complete launch execution plan, plus the tools and confidence to bring your offer to market in a way that feels aligned and generates results.
MODULE 5:
Post Launch
Learn how to turn your launch momentum into lasting success and set yourself up for even better results next time. Stop letting your audience go cold between launches and start building a sustainable, cyclical launch strategy.
Module 1: Launch Foundations
Module 1:
Launch Foundations
You'll finish this module with complete clarity on how launches can transform your business, plus the confidence to start planning your own launch strategy — even if you've never launched before.
Module 2: Star "Launchable" Offer
Module 2:
Star Offer
Stop reinventing the wheel with every client. Learn how to package your services into a "launchable" offer that sells consistently.
By the end of this module, you'll have your signature offer packaged and ready to launch — whether it's a service you've offered for years or something completely new.
Module 3: Pre-Launch Plan
Module 3:
Pre-Launch Plan
Learn how to build excitement and trust before you ever open cart. Stop launching to crickets and start creating a runway for success. In this module, you'll discover:
You'll finish this module knowing exactly how to warm up your audience and create unstoppable momentum for your launch — complete with templates, swipe files, and proven strategies that work across any platform.
Module 4: Launch Plan
MODULE 4:
Launch Plan
Transform your launch from "another promo" into an unmissable event that drives real results. Learn how to execute a launch that feels exciting (not exhausting) and creates momentum for sales.
You'll finish this module with a complete launch execution plan, plus the tools and confidence to bring your offer to market in a way that feels aligned and generates results.
Module 5: Post-Launch
MODULE 5:
Post Launch
Learn how to turn your launch momentum into lasting success and set yourself up for even better results next time. Stop letting your audience go cold between launches and start building a sustainable, cyclical launch strategy.
THE ALWAYS-ON LYOW COMMUNITY
6 Months Access To The Launchpad (VIP Only)
When you join Launch Your Own Way VIP, you will get instant access to our always-on community in Slack.
Always-On Creative Community
Weekly Office Hours
Monthly Live Launch Planning
Monthly Guest Experts
& So Much More
EXTRA FUEL FOR YOUR LAUNCH
Get Instant Access To LYOW Expert Guest Trainings
Xanthe (Oh Sierra)
Content That Converts
Sarah (BTL Copy)
Launch Emails 101
Alice
Build Your Warm Audience with META ads
Vix Meldrew
Strategic Private Podcasts
Kristina (Gem Creative)
Launching Your First Course
CJ (On Her Plate)
Nutrition & Launch Energy Mgmt
Georgia Draws A House
My Biggest Launch Ever
Michelle (Hello Lemon)
Socials That Build Trust
Nicole Gray
Linkedin for Sales
Turn your creative skills into consistent sales
Your offer universe is aligned, strategic, and unique to YOU.
I like to call that moment when creating and selling your offers feels easy — when they’re all-systems-go and in SYNC — the LYOW effect.
Your dream clients are in your orbit (and they’re not leaving)!
Just imagine the impact and success you finally get to have when you’re showing up, embodying your value, and attracting sales from your DREAM audience.
You’re generating recurring sales & consistent income from launching.
Whether you’re a service-based creative or a digital offer entrepreneur (or somewhere in between), you’ll finally crack the code to clients and income — repeatedly — without the hamster wheel.
I know you might have a few hesitations... whether it’s timing, money, or wondering if LYOW is the right fit. Let me help you decide...
I get it. Life is full, especially at this time of year.That’s why LYOW is designed with busy entrepreneurs in mind:
It’s self-paced with 6 months of access, so you have plenty of time to go through the lessons and implement at your own speed.
Lessons are bite-sized and actionable, so you can learn and make progress even with a packed schedule.
If you join VIP, you’ll have access to live office hours, planning calls, and a supportive community for extra accountability and encouragement.
The program includes templates and AI tools to save you time and reduce overwhelm.
The truth? If you keep kicking the can down the road, you’ll be in the exact same place next year. 2025 is your time to start launching and consistently marketing in your business.
--
“The power of launching brought up the light bulb moment for me—it’s not just about timing or the ‘perfect moment,’ it’s about having a plan that works for you and being confident to move forward.”
- Lou (Chillbabe Designs)
I hear you—when things are slow, it’s hard to feel confident about making an investment. But here’s why LYOW is different:
Many members make back their investment (and more) within their first launch campaign.
Payment plans are available to make joining more manageable. Just choose ShopPay at checkout or email hello@cominguproses.co if you need extra help.
And hey—if it’s truly not the right time for you to invest, that’s okay too.Don’t go into debt for this.But if you’ve been waiting for a sign, here it is.
--
"Within the first few months of LYOW I made $50K, thanks to the framework and the offers I developed."
- Xanthe (oh Sierra)
Launching might feel intimidating, but it’s just another way of saying “strategic marketing campaigns.”And the LYOW flexible frameworks are designed to work for any service-based business, including:
1:1 services (about 70% of those in the program are launching 1-1 services)
Digital products like workshops and templates
1-to-many offers like group programs and courses
More than 300 creative service providers have used LYOW to launch their way, from first-timers to experienced pros.
And the best part? You customize the framework to fit your business, style, and goals. At the end of the day, you have to market in your business.
If you don’t have a plan now, you’ll need one to hit the income goals you want in 2025.
--
“Joining LYOW made me realize that launching can be easy– that it doesn't have to be big, monumental achievements to call it a success. It can be just a series of smaller steps to build up my offer/brand.
I'm still in the middle of my launch for Shaken and Stirred, but so far I have sold 3 beta spots and 4 waitlist presale (which are already beyond my goals!) ”
- Da (Odd Creatives)
What does it mean to Launch Your Own Way?
In Launch Your Own Way, I'm not here to hand you a rigid playbook. Nope. Instead, I'm giving you flexible frameworks for each part of your launch. Think of them as the backbone of your campaign — they provide structure, sure, but they also leave plenty of room for you to get creative and have fun with it.
So whether you're all about bold graphics, witty emails, or heartfelt video content, there's space for that here. The goal? A launch that not only sells but feels so authentically you that you can't help but get excited about it.
Olive St. Studio
Olivia
BETA launched her first-ever Showit Course using the "work in public" strategy from LYOW. The twist? She did it all in Close Friends on Instagram. Result? Sold out, baby... and then some.
Georgia Draws A House
Georgia
Skyrocketed her email list to 10,000+ subscribers after her very first marketing campaign. The secret sauce? Our dead-simple warm-up framework.
Pass The Queso
Emelie
Fully booked her 1:1 copywriting program with less than 500 Instagram followers. How? By following our LYOW framework to a T and putting a whole lotta Queso on it.
I’M KELSEY, YOUR LAUNCH EXPERT
For over a decade, I've been launching (fancy talk for running marketing campaigns that actually work).
I started my career launching sold-out concerts and tours in the music industry (think packed venues and screaming fans). Now? I help creative business owners create that same kind of buzz around their services. Because why shouldn't your launch feel like a headline act?
Here's the squiggly truth: I took everything I learned about creating hype and anticipation in the entertainment world and used it to scale my own creative business. The result? I quadrupled my income, moved across the world to Australia, and created a business that lets me live that laptop lifestyle of my dreams.
But I'm not keeping these strategies in some locked vault. Nope! I'm sharing my exact framework with all the behind-the-scenes details (messy middles included). Because I believe launches should feel as unique as your creative fingerprint, not like some cookie-cutter template you found on the internet.
No "bro marketing" tactics. No pushy sales scripts. Just strategic marketing campaigns that give your offers their moment to shine & sell.
Ready to take your services from support act to main stage? Let's create a launch that's authentically, undeniably YOU.
Your Questions, Answered.
The Launch Your Own Way program is a comprehensive course + membership community (included in VIP only) designed to guide creative service providers through the process of launching (AKA creative marketing campaigns for) their services. Any service (it doesn’t even have to be a new one!) can be taken through LYOW.
Past students have launched successful templates, 1-1 creative services, template shops, coaching programs, digital products, IRL events & more!
It's for you if you have a service or digital offer and you want some help creating a marketing campaign around it so it sells. This is THE best and only marketing course designed for squiggly creatives, by a squiggly creative.
There’s no formulas or paint-by-numbers approach. Instead, I walk you through the launch process and give you the tools and frameworks to do it in a way that works for you!
The program includes the LYOW course and wide range of resources, including video lessons, guides, templates. It also included Guest Expert trainings and call replays.
If you sign up for the VIP, you'll also get access to The Launchpad which is a Slack community that includes 1x monthly live group calls with Kelsey, Guest Experts, 2x Weekly Office Hours, and more for 6 months from purchase.
Kelsey is also known to drop fun bonus material to support the course trainings. Past bonuses have included walkthroughs of her launches + successful alumni, sales page reviews, office hours, and more.
Launch Your Own Way LIVE is the LIVE version of the program. It's taught live over a week period and there is opportunity to work intensively with me on your launch.
Before the next LYOW Live launches, you'll be invited to join at a reduced price for being part of the Launch Your Own Way evergreen program.
Absolutely! LYOW isn't just for launch newbies. Even if you've dipped your toes in the launch pool before, LYOW can take your launch game to the next level. Here's why:
Flexible frameworks: LYOW isn't about cookie-cutter formulas. It's about finding YOUR unique launch style that feels totally aligned with your brand.
Evolving strategies: The digital landscape is always changing, and so are effective launch strategies. LYOW keeps you up-to-date with what's working now.
Mindset shifts: We dig deep into the psychology of launching, helping you overcome launch anxiety and show up confidently.
Community gold: You'll connect with fellow launchers who can offer fresh perspectives and become your accountability squad when you join the VIP.
Personalized feedback: Get tailored advice to refine and elevate your specific launch plans when you join the VIP.
Remember, launching is a skill you can always refine. Just ask Phoebe, one of our LYOW alums:
"Even if you feel like you know how to launch a service or product, you will learn sooooo much more. It's broadened my knowledge of launching and how to get the most out of it. It's also given me that love for marketing back!"
So whether you're a launch rookie or a seasoned pro, LYOW has something fresh to offer. Ready to make your next launch your best one yet?
Launch Your Own Way is suitable for creative entrepreneurs at all levels, whether you're a beginner launcher or have a large community but need to understand how to market your offers.
The program is designed to provide you with the knowledge and tools you need to take your sales to the stratosphere.
Yes, you can access the Launch Your Own Way LIVE on any device with an internet connection, including smartphones, tablets, and computers. Our platform is user-friendly and responsive.
It includes 6 months access that starts from the date of purchase.
There are no hidden costs or additional fees associated with the program. Your one-time payment (or split payment) grants you full access to all program resources.
Due to the digital nature of this product, there are no refunds for LYOW.
Once you enroll in the program as a VIP, you will receive instructions on how to access The Launchpad community in Slack, along with all other enrollment details.
DIY'ers don't get access to VIP, but if you decide later you can upgrade your experience.
If you have any questions or encounter issues, you can reach our customer support team by sending an email to hello@cominguproses.co
Only if you sign up for the VIP version of the program.
When you sign up for the VIP, there are monthly LIVE group coaching calls every month where you will be invited to ask questions. We can walk through any questions or challenges during that call!
There are also 2x weekly office hours within the Slack community where you can submit questions & launch plans and receive video feedback from Kelsey.
LYOW isn't about platform-specific tactics — it's about mastering the art of launching, no matter where your audience hangs out. Here's why LYOW is still your jam, even if LinkedIn is your main stage:
Flexible frameworks: Our launch strategies are adaptable to any platform. We focus on the core principles that make launches successful, which you can apply to LinkedIn just as easily as Instagram.
Audience-first approach: LYOW teaches you how to connect with your audience, build trust, and create buzz — skills that are crucial on any platform.
Content strategy: Learn how to craft compelling launch content that resonates with your audience, whether they're scrolling through a feed or checking their professional network.
Offer development: We'll help you create and position offers that speak directly to your audience's needs — perfect for the career-minded folks on LinkedIn.
LinkedIn-specific guests: We often bring in guest experts to discuss platform-specific strategies, including LinkedIn marketing pros.
Remember, a great launch is about the strategy behind it, not just the platform it's on. LYOW equips you with the tools to launch successfully wherever your audience is hanging out.
Plus, you might even discover new ways to expand your reach beyond LinkedIn! As Kacey, one of our LYOW alums, put it:
"Launching is all about giving your offer a moment to shine, of course. But, launching is also a powerful personal practice that centers consistency, generosity, and connection as pillars of success."
Nope! Not at all. In fact, coming into LYOW without a set-in-stone offer can be a huge advantage. Here's why:
Offer development: We dig deep into crafting irresistible offers in LYOW. If you're starting from scratch, you'll have the perfect blank canvas to apply everything you learn in real-time.
Flexibility: Not being tied to a specific offer means you can be more open to the ideas and strategies we explore. You might discover an amazing offer you hadn't even considered!
Audience insights: LYOW helps you really understand your audience's needs and desires. This knowledge is gold when it comes to developing an offer they'll love.
Testing and refining: You'll learn how to test offer ideas before fully committing, saving you time and energy in the long run.
Ecosystem thinking: We'll explore how to create a suite of offers that work together. Starting fresh means you can build this ecosystem intentionally from the ground up.
Remember what Xanthe, one of our LYOW alums, said:
"LYOW completely transformed the way I structured and sold my services. Learning about productized offers, creating an offer ecosystem, and implementing launch strategies to reach revenue targets with way less crossing my fingers and hoping for the best literally changed my life."
We even have AI tools to help build your offer with you.
So whether you're starting from zero or have a vague idea, LYOW will help you shape and launch an offer that's totally aligned with your brand and irresistible to your audience. Ready to discover your next big thing?
LYOW is definitely not a one-trick pony! Whether you're selling digital products, 1-1 services, or anything in between, LYOW has got your back. Here's the scoop:
Flexible frameworks: Our launch strategies are designed to be adaptable. They work just as well for your high-touch 1-1 coaching as they do for your set-it-and-forget-it digital course.
Offer variety: We cover a range of offer types in LYOW, from digital products to 1-1 services and group programs. You'll learn how to position and launch each type effectively.
Productizing 1-1 services: If you're currently offering custom 1-1 work, we'll show you how to package it in a way that's easier to sell and scale (if that's your jam).
Launch examples: You'll see real-life launch examples from various industries and offer types, including successful 1-1 service launches.
Audience warming: Whether you're selling a product or a service, you'll learn how to warm up your audience and create demand for what you're offering.
Don't just take my word for it. Check out what Kristina, one of our LYOW alums, had to say:
"My signature branding service, 'In Your Element' — the highest ticket package I'd ever had the courage to sell! After LYOW, I booked out 3 months in advance, had my first 5-figure month, and secured recurring revenue until basically the end of the year!"
So whether you're all about that 1-1 life or dreaming of passive income through digital products (or both!), LYOW will help you create a launch strategy that fits your offer and your style. Ready to give your services or products the spotlight they deserve?
We're not like other Launch Courses + Programs
Unlike rigid, one-size-fits-all programs, Launch Your Own Way tailors your launch to your strengths, voice, and audience. You’ll be given tools that grow with you, so no two launches look alike, and that’s a good thing.
No Formulas
Where We're Going, You Don't Need Formulas
I provide the lessons, but there's nothing prescriptive about LYOW. Instead, I teach you how to launch your own way. Period.
Start right now
Learn At Your Own Pace
No rigid schedules, no pressure to keep up – just a treasure trove of launch knowledge ready when you are. You get instant access to all the launch goodness.
No Gatekeeping
The Gates Are Wide Open
We have a whole launch universe to explore, so why would I keep anything a secret? I take you through my own launch walkthroughs and give you all the tools I use for my own successful campaigns.
I’M ON A MISSION TO REDEFINE HOW CREATIVES LOOK AT LAUNCHING.