Curriculum Investment FAQs

Monetize your content, community, and skills with launch campaigns

You’re showing up. You’re posting. You’ve built trust. But your sales still feel… random.

Launch Your Own Way teaches you how to sell with structure... not stress, so you can finally make money on purpose.

Waitlist now open! Sign up below to get redirected to the purchase link.

Waitlist Now Open Save Up to $200 4 VIP Spots left

Stratospheric Results

Charis

if you’re thinking about joining the course - literally join - I’ve changed my entire business in LYOW which is kinda crazy to think about lol 😅

Connie

I just wanted to let you know how much of an impact LYOW has had on me. Without a doubt the best investment I have made and it’s just been a snowball effect. I am so motivated and excited about my business now. It’s just made things feel less overwhelming and I actually am just so inspired now. Not just from the program but you and the incredible creatives you have in your community.

Iona

LYOW is a no brainer if you actually want to make money in your business and Kels the OG.

Laura

Just wanted to reach out and say, I did your course. Learned so much about the warm up, and my photography courses for women have been sold out all year! I’ve made my first £20k months. Thank you!

Meredith

I sold the last spot for $10k... had to tell you asap! Thank you for your support. I feel so amazing!!! A new surge of confidence & excitement. This has been the best container I’ve ever been in.

Xanthe

LYOW is like a prerequisite to making money as an online business owner. It was the catalyst for restructuring my biz into education and gave me the skills and confidence to build a business that is more profitable, stable, and enjoyable than any other iteration of it to date 🌹

Michelle

Not being dramatic but this should be a pre-requisite program for any online service provider who’s juggling it all.

Phoebe

Even if you feel like you know how to launch a service or product, you will learn sooooo much more... It's also given me that love for marketing back!

Shoug

GIRL 😭 WHERE WAS YOUR COURSE AND RESOURCES 3 YEARS AGO WHEN I HIRED A COACH WHO BURNT ME OUT AND LEFT ME WITH 'I don’t know how to help you' AFTER 6 MONTHS

I’ve been deep into LYOW and it’s made the idea of launching so much easier and less scary!!!!

Maria

I’ve learned SO MUCH from LYOW and I can absolutely attest these two new projects through my learnings from the program and 1:1 support from Kelsey. Anyone reading this SHOULD join LYOW.

Charis

if you’re thinking about joining the course - literally join - I’ve changed my entire business in LYOW which is kinda crazy to think about lol 😅

Connie

I just wanted to let you know how much of an impact LYOW has had on me. Without a doubt the best investment I have made and it’s just been a snowball effect. I am so motivated and excited about my business now. It’s just made things feel less overwhelming and I actually am just so inspired now. Not just from the program but you and the incredible creatives you have in your community.

Iona

LYOW is a no brainer if you actually want to make money in your business and Kels the OG.

Laura

Just wanted to reach out and say, I did your course. Learned so much about the warm up, and my photography courses for women have been sold out all year! I’ve made my first £20k months. Thank you!

Meredith

I sold the last spot for $10k... had to tell you asap! Thank you for your support. I feel so amazing!!! A new surge of confidence & excitement. This has been the best container I’ve ever been in.

Xanthe

LYOW is like a prerequisite to making money as an online business owner. It was the catalyst for restructuring my biz into education and gave me the skills and confidence to build a business that is more profitable, stable, and enjoyable than any other iteration of it to date 🌹

Michelle

Not being dramatic but this should be a pre-requisite program for any online service provider who’s juggling it all.

Phoebe

Even if you feel like you know how to launch a service or product, you will learn sooooo much more... It's also given me that love for marketing back!

Shoug

GIRL 😭 WHERE WAS YOUR COURSE AND RESOURCES 3 YEARS AGO WHEN I HIRED A COACH WHO BURNT ME OUT AND LEFT ME WITH 'I don’t know how to help you' AFTER 6 MONTHS

I’ve been deep into LYOW and it’s made the idea of launching so much easier and less scary!!!!

Maria

I’ve learned SO MUCH from LYOW and I can absolutely attest these two new projects through my learnings from the program and 1:1 support from Kelsey. Anyone reading this SHOULD join LYOW.

Over 300+ Creatives + Creators Taught

Is it time for you to launch?

You’re already showing up. You’re creating content. Building community. Growing a list. You get it. But your sales don’t reflect the amount of energy you’re putting in. Not because you need a new offer. Not because you’re doing it wrong. But because you’ve never actually built a launch system around the things you’re already doing.

Your sales feel random, tied to luck, referrals, or the algorithm.

You want more control. More consistency. A repeatable way to sell your offers with intention.

It Me!

You’ve got the skills and expertise, but you’re not sure how to turn them into a launchable offer.

You know you’re good at what you do. But figuring out what to sell and how to sell it feels confusing, overwhelming, or just... not happening.

It me!

Your content connects, but it’s not converting.

You’re getting views, likes, replies... but no one’s buying. You’re ready for a plan that actually moves people to take action.

It me!

You’ve tried launching... but there’s no follow through.

You get the idea, you get excited, and then... crickets. You get lost in the sauce, second-guess everything, and end up back at square one.

It Me!
Join The Waitlist — Get The Secret Link

After LYOW, you’ll have...

A launchable offer suite that fits your brain, bandwidth, and business model (no, you don't need to come into the course with a finished offer, we do that inside!)

A rinse & repeatable campaign strategy you can use again and again (and again)

Offer messaging & positioning that makes sense and makes sales

Sales content that actually connects with your people and doesn't make you cringe (nooo iick)

A system to stop relying on word-of-mouth referrals (creatives) or brand deals (creators)

A clear life-first launch plan for how to market & sell without burning out

A launch method that works across all your offers — whether you're selling something that is 1-1 or scalable.

A mindset shift around how you sell and the confidence to do it your own way

Join The Waitlist — Save Up To $200

The LYOW Curriculum

Download The LYOW Curriculum Guide
Module 1: Launch Foundations
🆕 Module 2: Sales Mindset
Module 3: Star "Launchable" Offer
Module 4: Pre-Launch "Warm-Up" Plan
Module 5: Launch Plan
Module 6: Launch Postmortem
MODULE 1

Launch Foundations

Get grounded in what launching really is and how to use it as a consistent growth engine in your creative business. This module sets the stage with flexible strategy, marketing mindset shifts, and your first big clarity breakthroughs.

Lessons inside:
Intro to Launching
The Power of Campaign Thinking
Reactive vs. Proactive Marketing
Intro to the LYOW FLEX Framework
Setting Aligned Launch Goals
Tour of The Launch Template (Notion tool)

Module 2

Prep Your Sales Mindset

Before we dive into the nitty gritty, we’ll rewire your relationship to selling. You’ll identify your unique sales mindset blocks (like The Saboteur or Delay Cycler) and get specific shifts to move forward with confidence.

Lessons inside:
Intro to Sales Mindset
The 4 Sales Mindset Archetypes
Personalized Mindset Shifts
Energetics of Selling
Prepping Your Energy for Launch

Module 3

Craft Your Star "Launchable" Offer

Stop reinventing the wheel with every client. Learn how to package your services into a "launchable" offer that sells consistently.

By the end of this module, you'll have your signature offer packaged and ready to launch — whether it's a service you've offered for years or something completely new.

Lessons inside:
What to Launch First (Based on Audience Heat)
STAR Offer Framework
Offer Math: Price for Profit
Offer Naming & Positioning
Launch Offer Astronaut Tool Walkthrough
Offer Messaging Framework + AI Copy Tool

Module 4

Pre-Launch "Warm-Up" Plan

Learn how to build excitement and trust before you ever open cart. Stop launching to crickets and start creating a runway for success.

Turn followers into warm, ready buyers. This module helps you map a life-first warm-up strategy that builds trust, visibility, and momentum before you ever open your cart.

Lessons inside:
Pre-Launch Overview
Life-First Planning
Strategic Visibility Channels
Building Trust Through Content
Segmenting + Creating Email Lists
Choosing & Layering Incentives

MODULE 5

Plot Your Launch Plan

Transform your launch from "another promo" into an unmissable event that drives real results. Learn how to execute a launch that feels exciting (not exhausting) and creates momentum for sales.

You'll finish this module with a complete launch execution plan, plus the tools and confidence to bring your offer to market in a way that feels aligned and generates results.

Lesson inside:
Launch Overview
Prepping for Launch Day
What to Expect (Timeline, Buyer Behavior)
The Mid-Launch Dip: How to Maintain Momentum
Launch CRM Tutorial
Objection Handling
Closing Strong (Cart-Close vs. Evergreen)
How to BETA Launch
Final Wrap-Up

MODULE 6

Launch Postmortem

Learn how to turn your launch momentum into lasting success and set yourself up for even better results next time. Stop letting your audience go cold between launches and start building a sustainable, cyclical launch strategy.

Lessons inside:
Post-Launch Overview
Communicating with Non-Buyers
Launch Postmortem Walkthrough
Using the Postmortem Template
Keeping Your Audience Warm
Evergreen Funnel Prep
Launching Again (With Less Work + More Ease)

Module 1: Launch Foundations
MODULE 1

Launch Foundations

Get grounded in what launching really is and how to use it as a consistent growth engine in your creative business. This module sets the stage with flexible strategy, marketing mindset shifts, and your first big clarity breakthroughs.

Lessons inside:
Intro to Launching
The Power of Campaign Thinking
Reactive vs. Proactive Marketing
Intro to the LYOW FLEX Framework
Setting Aligned Launch Goals
Tour of The Launch Template (Notion tool)

🆕 Module 2: Sales Mindset
Module 2

Prep Your Sales Mindset

Before we dive into the nitty gritty, we’ll rewire your relationship to selling. You’ll identify your unique sales mindset blocks (like The Saboteur or Delay Cycler) and get specific shifts to move forward with confidence.

Lessons inside:
Intro to Sales Mindset
The 4 Sales Mindset Archetypes
Personalized Mindset Shifts
Energetics of Selling
Prepping Your Energy for Launch

Module 3: Star "Launchable" Offer
Module 3

Craft Your Star "Launchable" Offer

Stop reinventing the wheel with every client. Learn how to package your services into a "launchable" offer that sells consistently.

By the end of this module, you'll have your signature offer packaged and ready to launch — whether it's a service you've offered for years or something completely new.

Lessons inside:
What to Launch First (Based on Audience Heat)
STAR Offer Framework
Offer Math: Price for Profit
Offer Naming & Positioning
Launch Offer Astronaut Tool Walkthrough
Offer Messaging Framework + AI Copy Tool

Module 4: Pre-Launch "Warm-Up" Plan
Module 4

Pre-Launch "Warm-Up" Plan

Learn how to build excitement and trust before you ever open cart. Stop launching to crickets and start creating a runway for success.

Turn followers into warm, ready buyers. This module helps you map a life-first warm-up strategy that builds trust, visibility, and momentum before you ever open your cart.

Lessons inside:
Pre-Launch Overview
Life-First Planning
Strategic Visibility Channels
Building Trust Through Content
Segmenting + Creating Email Lists
Choosing & Layering Incentives

Module 5: Launch Plan
MODULE 5

Plot Your Launch Plan

Transform your launch from "another promo" into an unmissable event that drives real results. Learn how to execute a launch that feels exciting (not exhausting) and creates momentum for sales.

You'll finish this module with a complete launch execution plan, plus the tools and confidence to bring your offer to market in a way that feels aligned and generates results.

Lesson inside:
Launch Overview
Prepping for Launch Day
What to Expect (Timeline, Buyer Behavior)
The Mid-Launch Dip: How to Maintain Momentum
Launch CRM Tutorial
Objection Handling
Closing Strong (Cart-Close vs. Evergreen)
How to BETA Launch
Final Wrap-Up

Module 6: Launch Postmortem
MODULE 6

Launch Postmortem

Learn how to turn your launch momentum into lasting success and set yourself up for even better results next time. Stop letting your audience go cold between launches and start building a sustainable, cyclical launch strategy.

Lessons inside:
Post-Launch Overview
Communicating with Non-Buyers
Launch Postmortem Walkthrough
Using the Postmortem Template
Keeping Your Audience Warm
Evergreen Funnel Prep
Launching Again (With Less Work + More Ease)

Choose your LYOW adventure

Welcome to Launch Your Own Way! The course I wish I had when I started launching.

This isn’t about templates or tactics. It’s about learning to sell in a way that’s strategic and sustainable. I designed LYOW for squiggly creatives like you people who are smart, multi-talented, and allergic to rigid formulas.

Read the program terms & conditions here

Best Price: LYOW Self-Paced

$997 USD
$797 or 3x $270

✓ Waitlist Only: Save $200 off the full price
✓ Waitlist Only: 60 Day Launch Plug & Play Template
✓ Get instant access to Launch Your Own Way modules for 6 months as soon as you sign up
✓ The Launch Resource Library
✓ Access to the LYOW Course Podcast + Call Replay Podcast
✓ Bonus Bundle: Sales Page & Newsletter List Growth Workshops

Join The Waitlist

Best Value: LYOW Supported (VIP)

$1997 USD
$1,797 or 3x $605

**Just 4 VIP spots left**
✓ Early Bee Only: Save $200 off the full price
✓ Waitlist Only: 60 Day Launch Plug & Play Template
✓ Get instant access to Launch Your Own Way modules for 6 months as soon as you sign up
✓ The Launch Resource Library
✓ Access to the LYOW Course Podcast + Call Replay Podcast
✓ Bonus Bundle: Sales Page & Newsletter List Growth Workshops
✓ Supported VIP Only: Access to The Launchpad for 6 Months
— Always on Slack community
— 2x weekly launch reviews in Office Hours
— 1x monthly launch planning call, guest expert, and co-working session
— Quarterly challenges + guest expert Slack drop-ins

Join The Waitlist

Which LYOW Journey is right for you — Self-Paced or VIP?

Self-Paced
Supported

Instant access to Launch Your Own Way modules for 6 months as soon as you sign up

Access to Archive of Private Call Replays + Audio Course Podcast

The Launch Resource Library: Benchmarks, AI Tools, Swipe Files, Email Templates & More

Access to all 15 Expert Guest Trainings (+ more added every month!)

Always-on Community Slack channel where you'll learn to launch alongside a creative community

A-sync strategy + review support from Kelsey during 2x Weekly Office Hours (Tues & Fri, 3–5pm AEST) submit any of your launch questions at any time and you’ll get a LOOM review from Kelsey during Office Hours time slots.

1x Monthly Live Launch Review Calls with Kels, Co-Working Sessions, & Guest Expert Sessions

Quarterly Challenges + in-Slack expert guest review sessions (e.g. social media reviews from a social expert)

"I landed one of the biggest clients I've had to date using what I learned in LYOW."

"These are repeatable skills I now use to run full campaigns—and I’ve already gained over 5 new inquiries and 100+ new followers from one content series. If you're stuck, this course is exactly what you need."

Type of offers launched: 1-1 Done-For-You Shopify Offer

Charis, Shopify Expert

"As a marketer, I took LYOW to level up — and I’ve now used it to help relaunch offers for my clients too."

"Even though I wasn’t new to launching, I wanted to understand how Kelsey creates such successful campaigns. Now, I apply what I’ve learned not only to my own marketing, but to my client work too. I’ve taken this course twice and I swear by it — it’s that good."

Type of offers launched: 1-1 Done-For-You Social Media Management Offer + Digital Products

Phoebe, Social Media Manager

"I sold out all the spots on my first real launch attempt using the LYOW framework.”

"If launching your services overwhelms you—especially in a saturated online space—I promise you, you’ll never look at it the same way again after Launch Your Own Way."

Type of offers launched: 1-1 Done-With-You Social Media Strategy Offers

Michelle, Social media Manager

"If I could recommend one program that will help you bring more money into your business, it's this!"

"Kels showed me a completely different way to structure and sell my offers, and that knowledge inspired me to go all in as a content coach and educator. With what I learned in LYOW, I not only had a $50K launch immediately following the program — that launch became my core offer, which is now the backbone of my business."

Type of offers launched: 1-1 Coaching Offer, Course, Digital Products, Workshops & many more

Xanthe, Leadership Coach

"I’ve gotten more done in the last 2 months than I have in 2 years of running my business."

"LYOW gave me a strategy to plan further in advance, be more intentional, and finally feel calm and focused in my launches."

Type of offers launched: Done-With-You Course/Program Hybrid

Nat, Fertility Expert

Over 300+ transformed.

Most ‘aha’ & standout moments?

“The idea that almost all MAJOR brands run their marketing in campaigns was so grounding. It gave me permission to slow down and be more intentional with my energy.” — Shaylee

“I didn’t realise something like a warm-up strategy could be so simple, strategic, and effective. I’ll never skip it again.” — Karen

“I loved learning that you can continually relaunch your services without starting from scratch each time.” — Phoebe

“The idea of building an offer ecosystem and how that supports long-term business growth really clicked for me.” — Rae

What were your first launch results?

“My photography courses for women have been sold out all year. I’ve made my first £20k months.” — Laura

“I’m in the middle of a warm-up right now and already seeing more leads come in than I did with past launches.” — Nat

“In Q1, I was able to have my first 5 figure launch at $19,800! Which is more than I made all last year!” — Charis

"I'm still in the middle of my launch for Shaken and Stirred, but so far I have sold 3 beta spots and 4 waitlist presale (which are already beyond my goals!)" — Da

What would you tell someone who is thinking about joining?

“This program is made for creatives who are driven, experimental, and non-formulaic. I can’t imagine my business now without it.” — Kristina

“Not being dramatic, but this should be a prerequisite program for any online service provider who’s juggling it all.” — Michelle

“Do it! Trust me, it’s so worth it. It’s genuinely helped me so much—more than I thought it would.” — Charis

“If launching feels overwhelming and hard, this is the program for you. Kelsey breaks it down and gives you tools that truly help you launch stronger.” — Mallika

Join The Waitlist — Save Up To $200
WHY LEARN LAUNCHING FROM ME?

I’ve been launching for over a decade

Before I ever ran a business, I was launching major music festivals and concert tours. Think: behind-the-scenes campaign planning, hype-building, and ticket-selling at scale. I see a lot of what I do now as an extension of what I was doing then... building hype, reaching niche audiences, and creating experiences that people want to be a part of.

WHY LEARN LAUNCHING FROM ME?

I scaled my design studio from $100K to $450K in one year — all through launching

All because of launching. When I went from randomly posting about my offers to giving them a moment to shine & sell with campaigns... everything changed. I started being able to predict my income, sell out in advance, open up capacity to explore other income streams in my business. This is why I'm so passionate about teaching other creatives + creators to get out of feast + famine & start taking control of their sales.

Why learn launching from me?

I not just teaching, I am actively launching & learning

Whether it's a digital product, course, service, or private podcast... if I'm selling it, I'm launching it. I'm in the trenches with you — testing, tweaking, experimenting — and I always share what’s working right now.

WHY LEARN LAUNCHING FROM ME?

I’ve taught 300+ creatives & creators how to launch their own way

From designers and coaches to writers and educators, I’ve helped hundreds of creative business owners run aligned, intentional launch campaigns that actually sell. I’ve got my finger on the pulse — and the receipts to prove it.

For over a decade, I've been launching (fancy talk for running marketing campaigns that actually work).

Welcome to Launch Your Own Way: the course I wish I had when I started launching my offers back in 2021.

Before that, I worked in corporate launching concerts, tours, & festivals (it was my job to sell tickets to niche audiences, and in a way that's still what I do / help you to do too).

This isn’t about templates or tactics. It’s about learning to sell in a way that’s strategic and sustainable. I designed LYOW for creatives like you… people who are smart, multi-talented, and allergic to rigid formulas.

Inside, you’ll build a launch system you can return to again and again. One that fits your energy, your goals, and your offers.

Let’s do this your own way. 

Join The Waitlist — Limited Spots

Frequently Asked Questions

The Launch Your Own Way program is a comprehensive course + membership community (included in Supported VIP only) designed to guide creative service providers through the process of launching (AKA creative marketing campaigns for) their services. Any service (it doesn’t even have to be a new one!) can be taken through LYOW.
‍
Past students have launched successful templates, 1-1 creative services, template shops, coaching programs, digital products, IRL events & more!

It's for you if you have a service or digital offer (or want to create one) and you want some help creating a marketing campaign around it so it sells.

The Service-Based Creative "I have services to offer but struggle to package and sell them consistently."

The Scaling Digital Creator "I've created digital offers but need a strategy to launch them effectively."

The Creator / Influencer "I've grown a loyal audience... now what? I want to monetize with more than brand deals."

The Launch Newbie "I've never launched before and need a step-by-step guide."

The Semi-Experienced Launcher "I've launched before (ish?) but want better strategy, better results, and less burnout."

There’s no formulas or paint-by-numbers approach. Instead, I walk you through the launch process and give you the tools and frameworks to do it in a way that works for you!

The program includes the LYOW course and wide range of resources, including video lessons, guides, templates. It also included Guest Expert trainings and call replays.

If you sign up for the Supported VIP, you'll also get access to The Launchpad which is a Slack community that includes 1x monthly live group calls with Kelsey, Guest Experts, 2x Weekly Office Hours, and more for 6 months from purchase.

Kelsey is also known to drop fun bonus material to support the course trainings. Past bonuses have included walkthroughs of her launches + successful alumni, sales page reviews, office hours, and more.

Absolutely! LYOW isn't just for launch newbies. Even if you've dipped your toes in the launch pool before, LYOW can take your launch game to the next level. Here's why:

Flexible frameworks: LYOW isn't about formulas and I'm not going to teach you exactly how to launch in the way that I do. My philosophy is that launching should feel fun & experimental. You need to do it in a way that works for you.... It's about finding YOUR unique launch style that feels totally aligned with your brand.

Evolving strategies: The digital landscape is always changing, and so are effective launch strategies. LYOW keeps you up-to-date with what's working right now.

Mindset shifts: We dig deep into the psychology of sales, helping you overcome launch anxiety, mitigate burnout, and show up confidently.

Community gold: You'll connect with fellow launchers who can offer fresh perspectives and become your accountability crew when you join the VIP.

Personalized feedback: Get tailored advice to refine and elevate your specific launch plans when you join the Supported VIP.

So whether you're a launch rookie or a seasoned pro, LYOW has something fresh to offer.

Launch Your Own Way is suitable for creative entrepreneurs, creators, and influencers at all levels, whether you're a beginner launcher or have a large community but need to understand how to market your offers.

The program is designed to provide you with the knowledge and tools you need to take your sales to the stratosphere.

Yes, you can access the Launch Your Own Way on any device with an internet connection, including smartphones, tablets, and computers. Our platform is user-friendly and responsive.

It includes 6 months access that starts from the date of purchase.

There are no hidden costs or additional fees associated with the program. Your one-time payment (or split payment) grants you full access to all program resources.

Due to the digital nature of this product, there are no refunds for LYOW.

Once you enroll in the program as a Supported VIP, you will receive instructions on how to access The Launchpad community in Slack, along with all other enrollment details.

DIY'ers don't get access to VIP, but if you decide later you can upgrade your experience if there's spots available.

If you have any questions or encounter issues, you can reach our customer support team by sending an email to hello@cominguproses.co

Yes! Whether you join Self-Paced or Supported, you'll get your STAR launch offer reviewed by Kelsey via a LOOM video.

If you sign up for the Supported VIP version of the program, you get access to Kelsey and weekly support for 6 months.

When you sign up for the VIP, there are monthly LIVE group coaching calls every month where you will be invited to ask questions. We can walk through any questions or challenges during that call!

There are also 2x weekly office hours within the Slack community where you can submit questions & launch plans and receive video feedback from Kelsey.

LYOW isn't about platform-specific tactics — it's about mastering the art of launching, no matter where your audience hangs out. Here's why LYOW is still your jam, even if LinkedIn is your main stage:

Flexible frameworks: Our launch strategies are adaptable to any platform. We focus on the core principles that make launches successful, which you can apply to LinkedIn just as easily as Instagram.

Audience-first approach: LYOW teaches you how to connect with your audience, build trust, and create buzz — skills that are crucial on any platform.

Content strategy: Learn how to craft compelling launch content that resonates with your audience, whether they're scrolling through a feed or checking their professional network.

Offer development: We'll help you create and position offers that speak directly to your audience's needs — perfect for the career-minded folks on LinkedIn.

LinkedIn-specific guests: We often bring in guest experts to discuss platform-specific strategies, including LinkedIn marketing pros.

Remember, a great launch is about the strategy behind it, not just the platform it's on. LYOW equips you with the tools to launch successfully wherever your audience is hanging out.

Nope! Not at all. In fact, coming into LYOW without a set-in-stone offer can be a huge advantage. Here's why:

Offer development: We dig deep into crafting irresistible offers in LYOW. If you're starting from scratch, you'll have the perfect blank canvas to apply everything you learn in real-time.

Flexibility: Not being tied to a specific offer means you can be more open to the ideas and strategies we explore. You might discover an amazing offer you hadn't even considered!

Audience insights: LYOW helps you really understand your audience's needs and desires. This knowledge is gold when it comes to developing an offer they'll love.

Testing and refining: You'll learn how to test offer ideas before fully committing, saving you time and energy in the long run.

Ecosystem thinking: We'll explore how to create a suite of offers that work together. Starting fresh means you can build this ecosystem intentionally from the ground up.

We even have AI tools to help build your offer with you.

So whether you're starting from zero or have a vague idea, LYOW will help you shape and launch an offer that's totally aligned with your brand and irresistible to your audience.

LYOW is definitely not a one-trick pony! Whether you're selling digital products, 1-1 services, or anything in between, LYOW has got your back. Here's the scoop:

Flexible frameworks: Our launch strategies are designed to be adaptable. They work just as well for your high-touch 1-1 coaching as they do for your set-it-and-forget-it digital course.

Offer variety: We cover a range of offer types in LYOW, from digital products to 1-1 services and group programs. You'll learn how to position and launch each type effectively.

Productizing 1-1 services: If you're currently offering custom 1-1 work, we'll show you how to package it in a way that's easier to sell and scale (if that's your jam).

Launch examples: You'll see real-life launch examples from various industries and offer types, including successful 1-1 service launches.

Audience warming: Whether you're selling a product or a service, you'll learn how to warm up your audience and create demand for what you're offering.

LYOW will help you create a launch strategy that fits your offer and your style.

"After LYOW, I Booked Out 3 Months In Advance And Had My First 5-Figure Month"

"Before Launch Your Own Way, my services were entirely customized, and I was spending hours creating proposals that often went nowhere. LYOW helped me organize my services into clear, productized offers. I used the same launch framework to successfully fill my first group program and later relaunch my services. What I learned in LYOW has been invaluable—I now apply it to every offer I launch, and it continues to pay off."

Type of offers launched: 1-1 Done-For-You Brand Design Offer

Kristina, Brand & Web Designer

"The course will soon pay for itself in no time"

"LYOW is one of the best programmes I’ve ever invested in - launching has become a non negotiable in my business for both 1:1 services and group offers. My course launches continue to improve and so much of this is down to the advice and teachings from Kelsey in LYOW. This way of marketing my services makes so much sense and because I have focused selling periods quarterly I’ve not only increased my revenue but also decreased my workload - the actual dream! Don’t hesitate to join … the course will soon pay for itself in no time and you will get SO MUCH from it"

Type of offers launched: 1-1 Ads Management + Meta Ads Course

Alice, Meta Ads Expert

“LYOW opened the door to an entirely new business model I didn’t even know existed.”

"Before Launch Your Own Way, I’d never even heard of launching. I didn’t have a mailing list. I didn’t know what list building was. LYOW introduced me to all of it — and because of that, I started building an online course. Today, I have over 11,000 email subscribers, 6,700+ people have downloaded my resources or signed up to my courses, and my course business is now financially successful. If I hadn’t taken LYOW, I wouldn’t have discovered what was possible. It truly sparked ideas, dreams, and an entirely new future for my business. I’m so glad I did it."

Type of offers launched: DIY & Done-With-You Courses

Georgia, DESIGNER & CREATOR

"LYOW is the ultimate toolkit for anyone ready to create a sustainable launch strategy."

"Launch Your Own Way taught me that launching isn’t just a one-off event—it’s a system for long-term growth. After selling out my first week-long intensive, I offered a mentorship program mid-launch, resulting in over $60K in sales. LYOW is the ultimate toolkit for anyone ready to create a sustainable launch strategy."

Type of offers launched: 1-to-Many Coaching & Public Speaking Programs

Iona, Author & Speaker

Emilie went from randomly posting her offers to $15K launches

“"I used to be reliant on one-to-ones, constantly worried about chasing new clients. Now, with LYOW's framework, I have a clear launch method that I can customize to my needs. It’s fun, exciting, and not the big, scary thing it was before. In my best launch ever, I made just under 15K in sales, which has significantly improved my business’s financial stability. Without a doubt, I would not have seen these results if I had not done Launch Your Own Way."

Type of offers launched: 1-to-many Done-With-You Money Coaching Programs

Emilie, Money Coach

Olivia developed her first course Slayin' Showit and hit $100K on her 4th launch

"Working with Kels in LYOW was truly one of the best investments I've made in my business journey! The program provided me with a solid framework to properly launch all my offers, something I had been struggling with before. What really stood out was how Kels inspired me to think bigger – it gave me the confidence and strategic foundation to start building my own coaching program, Slayin Showit! Kels's approach is both practical and motivating, providing actionable steps while encouraging you to adapt strategies to fit your unique business style. If you're looking to level up your launch strategy and need guidance that actually translates to real business growth, I can't recommend LYOW with Kels enough. It’s been a game-changer."

Type of offers launched: 1-1 Done-For-You Brand & Web Design Offer, Done-With-You / DIY Showit Course, and Digital Products

Olivia, Brand & Web Designer
EXTRA FUEL FOR YOUR LAUNCH

Get Instant Access To 15 (and counting) LYOW Expert Guest Trainings

Xanthe (Oh Sierra)
Content That Converts
Sarah (BTL Copy)
Launch Emails 101
Alice
Build Your Warm Audience with META ads
Vix Meldrew
Strategic Private Podcasts
Kristina (Gem Creative)
Launching Your First Course
CJ (On Her Plate)
Nutrition & Launch Energy Mgmt
Georgia Draws A House
My Biggest Launch Ever
Michelle (Hello Lemon)
Socials That Build Trust
Nicole Gray
Linkedin for Sales
PREPARE FOR TRANSFORMATION

Top Outcomes of Launch Your Own Way

More profitable and strategic launches

Students frequently reported first-time 5-figure launches, sold-out beta programs, and filling up services faster than ever before.

Complete confidence and clarity in their launch strategy

Many said they finally understood how to plan, structure, and execute a launch from start to finish — without burnout or guesswork.


Repeatable systems they can use again and again

LYOW students consistently mentioned how valuable it was to have a launch framework they could reuse across offers and seasons.


Expanded offer ecosystems and long-term business evolution

Many students redesigned their offers and created entirely new revenue streams using what they learned.


Renewed love for marketing & reduced burnout

A standout theme: LYOW made launching feel fun, empowering, and less overwhelming.

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Your launch era starts now.

If you’re tired of winging it, Launch Your Own Way gives you the plan, the tools, and the support to finally sell with confidence — and make money on purpose.

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