You have all the skills and services, but how do you translate them to consistent sales? In this course, you'll learn how to craft a launchable offer, warm up your audience, plot your launch plan, and take your offers sales to the stratosphere.
LYOW Evergreen Waitlist Presale Starts Nov. 25
Master the Art of Launch Campaigns: Turn Your Creative Skills into Consistent Sales
LAUNCH YOUR OWN WAY (EVERGREEN!)
Master the Art of Launch Campaigns: Turn Your Skills into Consistent Sales
You have all the skills and services, but how do you translate them to consistent sales? In this course, you'll learn how to craft a launchable offer, warm up your audience, plot your launch plan, and take your offers sales to the stratosphere.
Waitlist doors open November 25! Sign up for the earliest access, price, and bonsues.
IS IT TIME FOR LAUNCH YOUR OWN WAY?
Let's get real about where you're at in your launch journey:
🤞
Never Launched Before (No Shame!)
You've been doing your thing, but you've never actually given your offer a proper moment to shine & sell. It's time to change that, Houston!
🤷♀️
You "Launched"... But It Didn't Quite Lift Off
You've tried launching before, but other people's formulas left you feeling kinda icky. (Psst... you don't have to do a webinar!) You're ready for a strategy that feels more you.
😩
📈 Ready to Take Your Launches to the Stratosphere
You've got a few launches under your belt, and they were fine. But you know there's potential for so much more. Time to kick things up a notch!
😰
Good Launches? Let's Make Them Out-Of-This-World
Your launches have been solid, but you're not one to rest on your laurels. You're itching to try some fresh strategies and make your next launch your absolute best yet.
⭐️ LYOW SUPERSTARS ⭐️
Hear the transformations from LYOW alumni:
200+ creative entrepreneurs have already launched their way. From coaches to designers, they’ve transformed scattered ideas into structured, successful launches – on their terms.
I’M ON A MISSION TO REDEFINE HOW CREATIVES LOOK AT LAUNCHING.
Launching means Giving Your Offer (Any Offer — It Doesn't Have To Be New!) A moment To Shine & Sell With A Marketing campaign.
Wait… why do I need to “launch” if I’m a service-based business owner?!
Good Q! When you think “launch,” you might think of new OLIPOP flavors or new iPhones… but I’m challenging you to think about launching in a different way. I’m challenging you to think about it as a marketing campaign — one that lets you book out your calendar, stay aligned with your goals, and skyrocket your business by launching your services as campaigns of their own. Time and time again. (And then again.)
In Just 4 Modules, you'll discover how to:
We’ll craft your star offer with a framework that puts your expertise and transformation to the forefront — and then you’ll learn how to start putting it into action right away.
Building an audience that wants to purchase your services — over and over and OVER again — is key to launching. You’ll learn to engage your audience with your unique POV, value add, and intrigue. Superfans, assemble!
Want to take your offer to the moon? You need a killer sales strategy. I'm laying it all out there (full transparency, always) with the exact methods and marketing campaigns that have led to multiple 5 & 6-figure launches for LYOW alumni AND yours truly.
Here's the deal: I provide the frameworks, you bring the magic. There's zero cookie-cutter nonsense in Launch Your Own Way. Each training shows you how to launch in a way that feels 100% you. Because when you're aligned, that's when the real magic happens.
Your path to a successful, profitable launch (and stratospheric sales)
Each day in LYOW lays out your path to a stratospheric launch. From defining your unique selling points to mastering profitable strategies, every lesson is designed to empower you with practical knowledge and actionable insights. Here’s a sneak peek at the journey:
Module 1: Your Star Offer
Module 2: Your Pre-Launch Plan
Module 3: Your Launch Plan
Module 4: Audience Strategies
Module 1:
Your Star Offer
You'll learn how to craft your launch offer from with our STAR framework.
You'll discover how to ensure your offer delivers transformative outcomes and is tailored to the needs of your ideal audience.
This day is all about creative repeatable results and choosing the perfect offer to launch.
By the end, you'll have a market-ready offer, fully prepped and ready to set you apart and drive sustainable growth.
Module 2
Your Pre-Launch Plan
In the Pre-Launch Plan module, you'll get crystal clear on your launch goals and how they align with your dream business and life.
We’ll guide you through every phase of your launch, starting with your visibility & warm up strategies.
We'll ask (& answer) the question — where are your audience and how can you make your offer umissible to them, before you launch.
By the end, you'll have solid visibility + warm up strategies that are ready to take off and make you & your offer shine.
Module 3
Your Launch Plan
Today we're making a plan from the time you go on sale to the time you close doors or go evergreen.
I will walk you through my LYOW frameworks to make sure you know exactly what you're doing every day that you put your offer on sale.
By the end of this day, you'll have your launch plan filled out to a T and be prepared for launch.
Day 5
Audience Strategis
We finish with a bang! In Audience Strategies, we'll go deep on building trust and convert your audience at every stage of your launch utilizing examples of various audience strategies from LYOW alumni.
We'll cover how to attract new potential clients, warm them up with valuable content, and create a connection that leads to conversions. The module guides you in developing tailored strategies for cold, warm, and hot audiences, ensuring your messaging resonates and drives action.
By the end, you'll have a comprehensive plan to engage your audience and turn them into loyal customers.
Module 1: Your Star Offer
Module 1:
Your Star Offer
You'll learn how to craft your launch offer from with our STAR framework.
You'll discover how to ensure your offer delivers transformative outcomes and is tailored to the needs of your ideal audience.
This day is all about creative repeatable results and choosing the perfect offer to launch.
By the end, you'll have a market-ready offer, fully prepped and ready to set you apart and drive sustainable growth.
Module 2: Your Pre-Launch Plan
Module 2
Your Pre-Launch Plan
In the Pre-Launch Plan module, you'll get crystal clear on your launch goals and how they align with your dream business and life.
We’ll guide you through every phase of your launch, starting with your visibility & warm up strategies.
We'll ask (& answer) the question — where are your audience and how can you make your offer umissible to them, before you launch.
By the end, you'll have solid visibility + warm up strategies that are ready to take off and make you & your offer shine.
Module 3: Your Launch Plan
Module 3
Your Launch Plan
Today we're making a plan from the time you go on sale to the time you close doors or go evergreen.
I will walk you through my LYOW frameworks to make sure you know exactly what you're doing every day that you put your offer on sale.
By the end of this day, you'll have your launch plan filled out to a T and be prepared for launch.
Module 4: Audience Strategies
Day 5
Audience Strategis
We finish with a bang! In Audience Strategies, we'll go deep on building trust and convert your audience at every stage of your launch utilizing examples of various audience strategies from LYOW alumni.
We'll cover how to attract new potential clients, warm them up with valuable content, and create a connection that leads to conversions. The module guides you in developing tailored strategies for cold, warm, and hot audiences, ensuring your messaging resonates and drives action.
By the end, you'll have a comprehensive plan to engage your audience and turn them into loyal customers.
EXTRA FUEL FOR YOUR LAUNCH
Dig Into LYOW Expert Guests
Every month we welcome expert guests to help you through your launch journey. When you sign up, you'll get instant access to watch past LYOW Guest Experts including...
Xanthe (Oh Sierra)
Content That Converts
Sarah (BTL Copy)
Launch Emails 101
Alice
Build Your Warm Audience with META ads
Vix Meldrew
Strategic Private Podcasts
Kristina (Gem Creative)
Launching Your First Course
CJ (On Her Plate)
Nutrition & Launch Energy Mgmt
Georgia Draws A House
My Biggest Launch Ever
With LYOW, your services finally get to shine. You’ll step into a world where:
Your offer universe is aligned, strategic, and unique to YOU.
I like to call that moment when creating and selling your offers feels easy — when they’re all-systems-go and in SYNC — the LYOW effect.
Your dream clients are in your orbit (and they’re not leaving)!
Just imagine the impact and success you finally get to have when you’re showing up, embodying your value, and attracting sales from your DREAM audience.
You’re generating recurring sales & consistent income from launching.
Whether you’re a service-based creative or a digital offer entrepreneur (or somewhere in between), you’ll finally crack the code to clients and income — repeatedly — without the hamster wheel.
Who's this course for?
You've been rocking your creative skills, but you've never actually launched before. You're ready to step into the spotlight and give your offers the attention they deserve. It's time to turn those brilliant ideas into a marketing campaign that converts.
You've tried launching before, but other people's formulas left you feeling kinda icky. (And no, you don't have to do a webinar!) You're ready for a launch strategy that feels more you, without the pushy tactics or coach-speak.
You've got a few launches under your belt, and they were fine. But you know there's potential for so much more. You're ready to take your launches to the stratosphere and really see what happens when you show up fully in your offers.
Your launches have been solid, but you're not one to rest on your laurels. You're itching to try some fresh strategies and make your next launch your absolute best yet. Because why not aim for out-of-this-world?
What does it mean to Launch Your Own Way?
In Launch Your Own Way, I'm not here to hand you a rigid playbook. Nope. Instead, I'm giving you flexible frameworks for each part of your launch. Think of them as the backbone of your campaign — they provide structure, sure, but they also leave plenty of room for you to get creative and have fun with it.
So whether you're all about bold graphics, witty emails, or heartfelt video content, there's space for that here. The goal? A launch that not only sells but feels so authentically you that you can't help but get excited about it.
Olive St. Studio
Olivia
BETA launched her first-ever Showit Course using the "work in public" strategy from LYOW. The twist? She did it all in Close Friends on Instagram. Result? Sold out, baby... and then some.
Georgia Draws A House
Georgia
Skyrocketed her email list to 10,000+ subscribers after her very first marketing campaign. The secret sauce? Our dead-simple warm-up framework.
Pass The Queso
Emelie
Fully booked her 1:1 copywriting program with less than 500 Instagram followers. How? By following our LYOW framework to a T and putting a whole lotta Queso on it.
I’M KELSEY, YOUR LAUNCH EXPERT
For over a decade, I've been launching (fancy talk for running marketing campaigns that actually work).
I cut my teeth launching concerts and tours in the music industry, and now? I'm all about empowering fellow creatives to showcase their offers in a way that feels genuine and exciting.
Here's the thing: I scaled my own creative business through strategic launches, and I'm not gatekeeping that knowledge. I'm sharing my exact approach with you, tweaks and all. Because launches don't have to feel icky or formulaic—they can be as unique as your creative fingerprint.
So if you're ready to ditch the cookie-cutter strategies and launch your way, you're in the right place. Let's turn your offers into showstoppers, shall we?
Hear The Transformations
Launch Your Own Way was created specifically for creative entrepreneurs who need flexibility, not rules. This isn’t about a “do it this way or fail” mentality. It’s about creating a launch strategy that works for you – your unique style, your audience, and your offers.
Your Questions, Answered.
The Launch Your Own Way program is a comprehensive course + membership community (included in VIP only) designed to guide creative service providers through the process of launching (AKA creative marketing campaigns for) their services. Any service (it doesn’t even have to be a new one!) can be taken through LYOW.
Past students have launched successful templates, 1-1 creative services, template shops, coaching programs, digital products, IRL events & more!
It's for you if you have a service or digital offer and you want some help creating a marketing campaign around it so it sells. This is THE best and only marketing course designed for squiggly creatives, by a squiggly creative.
There’s no formulas or paint-by-numbers approach. Instead, I walk you through the launch process and give you the tools and frameworks to do it in a way that works for you!
The program includes the LYOW course and wide range of resources, including video lessons, guides, templates. It also included Guest Expert trainings and call replays.
If you sign up for the VIP, you'll also get access to The Launchpad which is a Slack community that includes 1x monthly live group calls with Kelsey, Guest Experts, 2x Weekly Office Hours, and more for 3 months from purchase.
Kelsey is also known to drop fun bonus material to support the course trainings. Past bonuses have included walkthroughs of her launches + successful alumni, sales page reviews, office hours, and more.
Launch Your Own Way LIVE is the LIVE version of the program. It's taught live over a week period and there is opportunity to work intensively with me on your launch.
Before the next LYOW Live launches, you'll be invited to join at a reduced price for being part of the Launch Your Own Way evergreen program.
Absolutely! LYOW isn't just for launch newbies. Even if you've dipped your toes in the launch pool before, LYOW can take your launch game to the next level. Here's why:
Flexible frameworks: LYOW isn't about cookie-cutter formulas. It's about finding YOUR unique launch style that feels totally aligned with your brand.
Evolving strategies: The digital landscape is always changing, and so are effective launch strategies. LYOW keeps you up-to-date with what's working now.
Mindset shifts: We dig deep into the psychology of launching, helping you overcome launch anxiety and show up confidently.
Community gold: You'll connect with fellow launchers who can offer fresh perspectives and become your accountability squad when you join the VIP.
Personalized feedback: Get tailored advice to refine and elevate your specific launch plans when you join the VIP.
Remember, launching is a skill you can always refine. Just ask Phoebe, one of our LYOW alums:
"Even if you feel like you know how to launch a service or product, you will learn sooooo much more. It's broadened my knowledge of launching and how to get the most out of it. It's also given me that love for marketing back!"
So whether you're a launch rookie or a seasoned pro, LYOW has something fresh to offer. Ready to make your next launch your best one yet?
Launch Your Own Way is suitable for creative entrepreneurs at all levels, whether you're a beginner launcher or have a large community but need to understand how to market your offers.
The program is designed to provide you with the knowledge and tools you need to take your sales to the stratosphere.
Yes, you can access the Launch Your Own Way LIVE on any device with an internet connection, including smartphones, tablets, and computers. Our platform is user-friendly and responsive.
It includes 3 months access that starts from the date of purchase.
There are no hidden costs or additional fees associated with the program. Your one-time payment (or split payment) grants you full access to all program resources.
Due to the digital nature of this product, there are no refunds for LYOW.
Once you enroll in the program, you will receive instructions on how to access The Launchpad community in Slack, along with all other enrollment details.
If you have any questions or encounter issues, you can reach our customer support team by sending an email to hello@cominguproses.co
Only if you sign up for the VIP version of the program.
When you sign up for the VIP, there are monthly LIVE group coaching calls every month where you will be invited to ask questions. We can walk through any questions or challenges during that call!
There are also 2x weekly office hours within the Slack community where you can submit questions & launch plans and receive video feedback from Kelsey.
LYOW isn't about platform-specific tactics — it's about mastering the art of launching, no matter where your audience hangs out. Here's why LYOW is still your jam, even if LinkedIn is your main stage:
Flexible frameworks: Our launch strategies are adaptable to any platform. We focus on the core principles that make launches successful, which you can apply to LinkedIn just as easily as Instagram.
Audience-first approach: LYOW teaches you how to connect with your audience, build trust, and create buzz — skills that are crucial on any platform.
Content strategy: Learn how to craft compelling launch content that resonates with your audience, whether they're scrolling through a feed or checking their professional network.
Offer development: We'll help you create and position offers that speak directly to your audience's needs — perfect for the career-minded folks on LinkedIn.
LinkedIn-specific guests: We often bring in guest experts to discuss platform-specific strategies, including LinkedIn marketing pros.
Remember, a great launch is about the strategy behind it, not just the platform it's on. LYOW equips you with the tools to launch successfully wherever your audience is hanging out.
Plus, you might even discover new ways to expand your reach beyond LinkedIn! As Kacey, one of our LYOW alums, put it:
"Launching is all about giving your offer a moment to shine, of course. But, launching is also a powerful personal practice that centers consistency, generosity, and connection as pillars of success."
Ready to make LinkedIn your launch playground?
Nope! Not at all. In fact, coming into LYOW without a set-in-stone offer can be a huge advantage. Here's why:
Offer development: We dig deep into crafting irresistible offers in LYOW. If you're starting from scratch, you'll have the perfect blank canvas to apply everything you learn in real-time.
Flexibility: Not being tied to a specific offer means you can be more open to the ideas and strategies we explore. You might discover an amazing offer you hadn't even considered!
Audience insights: LYOW helps you really understand your audience's needs and desires. This knowledge is gold when it comes to developing an offer they'll love.
Testing and refining: You'll learn how to test offer ideas before fully committing, saving you time and energy in the long run.
Ecosystem thinking: We'll explore how to create a suite of offers that work together. Starting fresh means you can build this ecosystem intentionally from the ground up.
Remember what Xanthe, one of our LYOW alums, said:
"LYOW completely transformed the way I structured and sold my services. Learning about productized offers, creating an offer ecosystem, and implementing launch strategies to reach revenue targets with way less crossing my fingers and hoping for the best literally changed my life."
We even have AI tools to help build your offer with you.
So whether you're starting from zero or have a vague idea, LYOW will help you shape and launch an offer that's totally aligned with your brand and irresistible to your audience. Ready to discover your next big thing?
LYOW is definitely not a one-trick pony! Whether you're selling digital products, 1-1 services, or anything in between, LYOW has got your back. Here's the scoop:
Flexible frameworks: Our launch strategies are designed to be adaptable. They work just as well for your high-touch 1-1 coaching as they do for your set-it-and-forget-it digital course.
Offer variety: We cover a range of offer types in LYOW, from digital products to 1-1 services and group programs. You'll learn how to position and launch each type effectively.
Productizing 1-1 services: If you're currently offering custom 1-1 work, we'll show you how to package it in a way that's easier to sell and scale (if that's your jam).
Launch examples: You'll see real-life launch examples from various industries and offer types, including successful 1-1 service launches.
Audience warming: Whether you're selling a product or a service, you'll learn how to warm up your audience and create demand for what you're offering.
Don't just take my word for it. Check out what Kristina, one of our LYOW alums, had to say:
"My signature branding service, 'In Your Element' — the highest ticket package I'd ever had the courage to sell! After LYOW, I booked out 3 months in advance, had my first 5-figure month, and secured recurring revenue until basically the end of the year!"
So whether you're all about that 1-1 life or dreaming of passive income through digital products (or both!), LYOW will help you create a launch strategy that fits your offer and your style. Ready to give your services or products the spotlight they deserve?
We're not like other Launch Courses + Programs
Unlike rigid, one-size-fits-all programs, Launch Your Own Way tailors your launch to your strengths, voice, and audience. You’ll be given tools that grow with you, so no two launches look alike, and that’s a good thing.
No Formulas
Where We're Going, You Don't Need Formulas
I provide the lessons, but there's nothing prescriptive about LYOW. Instead, I teach you how to launch your own way. Period.
Start right now
Learn At Your Own Pace
No rigid schedules, no pressure to keep up – just a treasure trove of launch knowledge ready when you are. You get instant access to all the launch goodness.
No Gatekeeping
The Gates Are Wide Open
We have a whole launch universe to explore, so why would I keep anything a secret? I take you through my own launch walkthroughs and give you all the tools I use for my own successful campaigns.