Day One
Set The Stage
Logistics, tech, and audience clarity
Pick your offer (or campaign focus)
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Day Two
Plan Your Warm-Up
Strategy + sequence building
Map your warm-up content (based on your audience's awareness level)
Create a “pre-party plan” — content themes, storytelling angles, FAQs to address
My 3-step Warm-Up framework
Takeaway: You'll leave with a content roadmap that feels aligned, doable, and way less overwhelming than “post more.”
Day Three
Invite Them In
Visibility + conversion strategies
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
Day Four
Keep Them Warm
Nurture + build trust pre-launch
What to send after someone signs up (templates!)
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
Day Five
Nail the First Email
Turning your list into buyers
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.