The launch prep system that helps you stop posting into the void, start building real anticipation, and create a warm audience that’s ready to buy — without burning out, forcing urgency, or waiting for the algorithm to finally work in your favor.
A 5-day challenge for the creative business owner who’s ready to launch with confidence this Q4 — with a waitlist that’s not just full… but filled with people who actually want what you’re selling.
Over 5 days, we'll work together to grow your waitlist from scratch. Join the Warm Waitlist Week October 6-10.
🧠 A daily training (short + spicy)
🎧 3-month subscription to The Warm Up Private Podcast
💬 Slack pop-up community
💌 Templates, prompts + checklists
🎥 Optional upgrade for direct 1-1 Slack chat + video feedback (limited spots)
Pick and/or refine your offer (or campaign focus) using my STAR offer framework
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Set your waitlist Goals based on your sales goals
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Map your warm-up timeframe (based on your audience's awareness + heat level)
Create a pre-party content convos
Layout your warm-up plan with my 3-step Waitlist Warm-Up framework
Takeaway: You'll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
What to send after someone signs up (templates!)
How to create trust around you + your offer
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.
Pick and/or refine your offer (or campaign focus) using my STAR offer framework
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Set your waitlist Goals based on your sales goals
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Map your warm-up timeframe (based on your audience's awareness + heat level)
Create a pre-party content convos
Layout your warm-up plan with my 3-step Waitlist Warm-Up framework
Takeaway: You'll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
What to send after someone signs up (templates!)
How to create trust around you + your offer
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.
I help creative entrepreneurs turn their skills into consistent sales (without the cookie-cutter marketing that makes us all cringe). Think strategic marketing campaigns that actually work for YOU, not some template you found on Pinterest.
After growing my creative studio to multiple six figures, I did the squiggly thing – I shut it down and pivoted to education. Why? Because I realized my real superpower is teaching other creatives how to sell their services in a way that feels gooood.
When I'm not helping creatives superbloom their sales, you'll find me at the beach with my son (still getting used to Christmas in summer here in Australia!), supporting creatives like you, or hosting creative events around the world.
I believe the only "right" way is your own way 🌱
No stress! While the Slack community is live and buzzing from October 6–10, you’ll have access to all the trainings and materials to go through in your own time. You’ll also get 3 months of access to The Warm Up private podcast, where the trainings will be released — so you can listen and implement when it works for you.
Yes — especially if you want to create moments energy and momentum around an evergreen or always-open offer.
A waitlist gives you a chance to build buzz, collect interest, and create a conversion spike without needing to close your cart. This is perfect for promo periods, limited bonuses, or “doors open” campaigns you run throughout the year.
This day is all about what happens after someone joins your waitlist — the often-forgotten nurture phase that builds trust before cart open.
You’ll get an overview and plug-and-play ideas for content that warms up your audience. If you’re in the Boosted tier, you’ll also get access to extra templates and personalized feedback on your nurture sequence if you want it!
That’s okay! One of the first things we do inside the challenge is help you choose a campaign focus. Whether you’re launching a course, a service, a freebie funnel, or you just want to create more interest around your work — this week will give you structure, clarity, and forward momentum.
It’s a perfect complement! LYOW covers the full campaign cycle in depth, while this challenge is a focused 5-day sprint to help you specifically grow and activate your waitlist. Think of it like a pre-campaign power-up. If you’re inside LYOW and want a boost of accountability, structure, or just to connect with other creatives heading into launch season — this is for you.
Nope! If you’re a current Warm Up subscriber, you get free access to the challenge — it’s included in your subscription. All of the daily trainings will be released inside the private podcast feed, and you’ll be emailed details to join the Slack group closer to the start date.
Absolutely. Whether you’re planning your first campaign or just want a refresh on your warm-up strategy, this challenge will walk you through it step-by-step — from setting up the tech to mapping your content. We’ve had everyone from seasoned marketers to brand-new business owners take part and find their groove.
Yes! Everything will be hosted inside The Warm Up private podcast (you get access when you sign up), and all written materials will be emailed + housed in a shared folder. You won’t miss a thing — even if you can’t join us live.
No stress! While the Slack community is live and buzzing from October 6–10, you’ll have access to all the trainings and materials to go through in your own time. You’ll also get 3 months of access to The Warm Up private podcast, where the trainings will be released — so you can listen and implement when it works for you.
Yes — especially if you want to create moments energy and momentum around an evergreen or always-open offer.
A waitlist gives you a chance to build buzz, collect interest, and create a conversion spike without needing to close your cart. This is perfect for promo periods, limited bonuses, or “doors open” campaigns you run throughout the year.
This day is all about what happens after someone joins your waitlist — the often-forgotten nurture phase that builds trust before cart open.
You’ll get an overview and plug-and-play ideas for content that warms up your audience. If you’re in the Boosted tier, you’ll also get access to extra templates and personalized feedback on your nurture sequence if you want it!
That’s okay! One of the first things we do inside the challenge is help you choose a campaign focus. Whether you’re launching a course, a service, a freebie funnel, or you just want to create more interest around your work — this week will give you structure, clarity, and forward momentum.
It’s a perfect complement! LYOW covers the full campaign cycle in depth, while this challenge is a focused 5-day sprint to help you specifically grow and activate your waitlist. Think of it like a pre-campaign power-up. If you’re inside LYOW and want a boost of accountability, structure, or just to connect with other creatives heading into launch season — this is for you.
Nope! If you’re a current Warm Up subscriber, you get free access to the challenge — it’s included in your subscription. All of the daily trainings will be released inside the private podcast feed, and you’ll be emailed details to join the Slack group closer to the start date.
Absolutely. Whether you’re planning your first campaign or just want a refresh on your warm-up strategy, this challenge will walk you through it step-by-step — from setting up the tech to mapping your content. We’ve had everyone from seasoned marketers to brand-new business owners take part and find their groove.
Yes! Everything will be hosted inside The Warm Up private podcast (you get access when you sign up), and all written materials will be emailed + housed in a shared folder. You won’t miss a thing — even if you can’t join us live.
