A 5-day live challenge for the creative business owner who’s ready to launch with a waitlist that’s not just full… but filled with people who actually want what you’re selling.
When you join you get instant access to the trainings + templates plus your seat at the live March 16-20 that includes live calls and community support in Slack all week.
The Warm Waitlist Week: LIVE March 16-20
Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days.
your services page called, it needs a dust-off...
You have an offer. You're just not sure how to get people excited about it.
You've tried to build a waitlist before — but it felt haphazard, inconsistent, and never quite worked
You're great at marketing for your clients, but when it comes to talking about yourself? You freeze
You're coming back from mat leave, a life transition, or a long time off-grid and want to rebuild momentum without burning out doing it
You know you need consistency — you just don't know what to say on the days you do show up
You've done a launch before, made some sales, and know you're doing something right... but you can't replicate it
You're planning your first-ever launch and want someone in your corner who's done this before
You've been sitting on a digital product or program and keep waiting for the "right time" to start talking about it
You've had the course, read the books, and made the plans — but the follow-through keeps slipping
what's inside the warm up week
Build a community that actually wants to buy your offers (no more friend zone)
Over 5 days, we'll work together to grow your waitlist from scratch. Join the Warm Waitlist Week March 16-20.
🧠 A daily audio training (short + spicy)
💬 A pop up community of creatives in the challenge
💌 Email templates, social media prompts + checklists
📱 A done-for-you 2 week warm waitlist social media and email schedule
The Warm Waitlist Week has helped creative entrepreneurs go from 'I have no waitlist strategy' to launching with a list full of people who actually want to buy.
"BUT HOW DO I TALK ABOUT MY OFFERS?"
Know exactly how to talk about your offer to build warmth & bring in Sales
Inside the Warm Waitlist Week I will be providing swipe files and templates for email + social media posts... so you'll know exactly what to say to get the right clients to join your offer.
Day One
Day Two
Day Three
Day Four
Day Five
Set The Stage
Logistics, tech, and audience clarity
Pick and/or refine your offer (or campaign focus) using my STAR offer framework
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Set your waitlist Goals based on your sales goals
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Plan Your Warm-Up Convos
Messaging Planning
Map your warm-up timeframe (based on your audience's awareness + heat level)
Create a pre-party content convos
Layout your warm-up plan with my 3-step Waitlist Warm-Up framework
Takeaway: You'll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”
Invite Them In
Visibility + awareness strategies
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
Keep Them Warm
Nurture + build trust pre-launch
What to send after someone signs up (templates!)
How to create trust around you + your offer
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
Nail the First Email
Turning your list into buyers
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.
Day One
Set The Stage
Logistics, tech, and audience clarity
Pick and/or refine your offer (or campaign focus) using my STAR offer framework
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Set your waitlist Goals based on your sales goals
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Day Two
Plan Your Warm-Up Convos
Messaging Planning
Map your warm-up timeframe (based on your audience's awareness + heat level)
Create a pre-party content convos
Layout your warm-up plan with my 3-step Waitlist Warm-Up framework
Takeaway: You'll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”
Day Three
Invite Them In
Visibility + awareness strategies
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
Day Four
Keep Them Warm
Nurture + build trust pre-launch
What to send after someone signs up (templates!)
How to create trust around you + your offer
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
Day Five
Nail the First Email
Turning your list into buyers
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.
Let's turn those lurkers into loyal clients
The Warm Waitlist Week is happening live March 16-20.
GET IN FOR THE LIVE EVENT
$134 USD
- 🧠 A daily audio training (short + spicy)
- 💬 A pop up community of creatives in the challenge with daily support + feedback from Kelsey
- 💌 Email templates, social media prompts + checklists
- 📱 A done-for-you 2 week warm waitlist social media and email schedule
Here's how it works
Five days to build the warm waitlist your launch has been waiting for.
From the moment you enroll, you've got instant access to the course materials. Then March 16, the live week kicks off: five days of Slack community, direct Q&A with Kelsey, and done-for-you social + email scripts that tell you exactly what to say (and when to say it) before your cart opens.
What if I can’t join during this week?
What if my offer is available all the time? Will a waitlist still work for me?
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
I’m not sure what I’m launching yet...
I’m already in Launch Your Own Way — is this different from what we learn in there?
Is this challenge beginner-friendly?
Will there be a replay or recording of everything?
What if I can’t join during this week?
No stress! While the Slack community is live and buzzing from March 16-20, you’ll have access to all the trainings and materials to go through in your own time.
What if my offer is available all the time? Will a waitlist still work for me?
Yes — especially if you want to create moments energy and momentum around an evergreen or always-open offer.
A waitlist gives you a chance to build buzz, collect interest, and create a conversion spike without needing to close your cart. This is perfect for promo periods, limited bonuses, or “doors open” campaigns you run throughout the year.
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
This day is all about what happens after someone joins your waitlist — the often-forgotten nurture phase that builds trust before cart open.
You’ll get an overview and plug-and-play ideas for content that warms up your audience. If you’re in the Boosted tier, you’ll also get access to extra templates and personalized feedback on your nurture sequence if you want it!
I’m not sure what I’m launching yet...
That’s okay! One of the first things we do inside the challenge is help you choose a campaign focus. Whether you’re launching a course, a service, a freebie funnel, or you just want to create more interest around your work — this week will give you structure, clarity, and forward momentum.
I’m already in Launch Your Own Way — is this different from what we learn in there?
It’s a perfect complement! LYOW covers the full campaign cycle in depth, while this challenge is a focused 5-day sprint to help you specifically grow and activate your waitlist. Think of it like a pre-campaign power-up. If you’re inside LYOW and want a boost of accountability, structure, or just to connect with other creatives heading into launch season — this is for you.
Is this challenge beginner-friendly?
Absolutely. Whether you’re planning your first campaign or just want a refresh on your warm-up strategy, this challenge will walk you through it step-by-step — from setting up the tech to mapping your content. We’ve had everyone from seasoned marketers to brand-new business owners take part and find their groove.
Will there be a replay or recording of everything?
Yes! There will be a replay every day you can go back to the recordings at anytime.
What if I can’t join during this week?
What if I can’t join during this week?
No stress! While the Slack community is live and buzzing from March 16-20, you’ll have access to all the trainings and materials to go through in your own time.
What if my offer is available all the time? Will a waitlist still work for me?
What if my offer is available all the time? Will a waitlist still work for me?
Yes — especially if you want to create moments energy and momentum around an evergreen or always-open offer.
A waitlist gives you a chance to build buzz, collect interest, and create a conversion spike without needing to close your cart. This is perfect for promo periods, limited bonuses, or “doors open” campaigns you run throughout the year.
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
This day is all about what happens after someone joins your waitlist — the often-forgotten nurture phase that builds trust before cart open.
You’ll get an overview and plug-and-play ideas for content that warms up your audience. If you’re in the Boosted tier, you’ll also get access to extra templates and personalized feedback on your nurture sequence if you want it!
I’m not sure what I’m launching yet...
I’m not sure what I’m launching yet...
That’s okay! One of the first things we do inside the challenge is help you choose a campaign focus. Whether you’re launching a course, a service, a freebie funnel, or you just want to create more interest around your work — this week will give you structure, clarity, and forward momentum.
I’m already in Launch Your Own Way — is this different from what we learn in there?
I’m already in Launch Your Own Way — is this different from what we learn in there?
It’s a perfect complement! LYOW covers the full campaign cycle in depth, while this challenge is a focused 5-day sprint to help you specifically grow and activate your waitlist. Think of it like a pre-campaign power-up. If you’re inside LYOW and want a boost of accountability, structure, or just to connect with other creatives heading into launch season — this is for you.
Is this challenge beginner-friendly?
Is this challenge beginner-friendly?
Absolutely. Whether you’re planning your first campaign or just want a refresh on your warm-up strategy, this challenge will walk you through it step-by-step — from setting up the tech to mapping your content. We’ve had everyone from seasoned marketers to brand-new business owners take part and find their groove.
Will there be a replay or recording of everything?
Will there be a replay or recording of everything?
Yes! There will be a replay every day you can go back to the recordings at anytime.