A 5-day live challenge for the creative business owner who’s ready to launch with a waitlist that’s not just full… but filled with people who actually want what you’re selling.
Waitlist gets the best price + bonuses. Doors open March 3.
The Warm Waitlist Week: March 16-20
Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days.
Most offers don’t have a sales problem. They have a visibility and readiness problem.
The Warm Waitlist Week has created momentum, trust and sales for 100s of creatives.
what's inside the warm up week challenge
Build a community that actually wants to buy your offers (no more friend zone)
Over 5 days, we'll work together to grow your waitlist from scratch. Join the Warm Waitlist Week March 16-20.
🧠 A daily audio training (short + spicy)
💬 A pop up community of creatives in the challenge
💌 Email templates, social media prompts + checklists
📱 A done-for-you 2 week warm waitlist social media and email schedule
🚀 Bonus training on building your launchable offer with my STAR framework (waitlist only)
🎥 Optional upgrade for direct 1-1 Slack chat + video feedback (limited spots)
Day One
Day Two
Day Three
Day Four
Day Five
Set The Stage
Logistics, tech, and audience clarity
Pick and/or refine your offer (or campaign focus) using my STAR offer framework
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Set your waitlist Goals based on your sales goals
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Plan Your Warm-Up Convos
Messaging Planning
Map your warm-up timeframe (based on your audience's awareness + heat level)
Create a pre-party content convos
Layout your warm-up plan with my 3-step Waitlist Warm-Up framework
Takeaway: You'll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”
Invite Them In
Visibility + awareness strategies
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
Keep Them Warm
Nurture + build trust pre-launch
What to send after someone signs up (templates!)
How to create trust around you + your offer
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
Nail the First Email
Turning your list into buyers
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.
Day One
Set The Stage
Logistics, tech, and audience clarity
Pick and/or refine your offer (or campaign focus) using my STAR offer framework
Define your audience + what makes them warm
Set up your waitlist page (Tally, Shopify, etc.)
Get your tech sorted (confirmation email, list tag, etc.)
Set your waitlist Goals based on your sales goals
Takeaway: By the end of Day 1, you've got a clear offer, a working waitlist, and a system to capture interest
Day Two
Plan Your Warm-Up Convos
Messaging Planning
Map your warm-up timeframe (based on your audience's awareness + heat level)
Create a pre-party content convos
Layout your warm-up plan with my 3-step Waitlist Warm-Up framework
Takeaway: You'll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”
Day Three
Invite Them In
Visibility + awareness strategies
Plug-and-play scripts for Stories, DMs, and posts
Creating urgency + intrigue without being icky
How to talk about your waitlist in a way that actually gets signups
ManyChat, Link in Bio, and IG tools to amplify the invite
Takeaway: You'll active invite your audience to join and started getting signups.
Day Four
Keep Them Warm
Nurture + build trust pre-launch
What to send after someone signs up (templates!)
How to create trust around you + your offer
Nurture sequences that build connection and credibility
Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks
Takeaway: Their audience isn’t just on the list... they’re excited, connected, and primed to buy.
Day Five
Nail the First Email
Turning your list into buyers
The anatomy of a powerful cart open email
Timing + sequencing tips for launch week
Objection-handling 101: how to sell without sounding like a salesperson
Real examples of emails that got clicks + conversions
Takeaway: You've got their first sales email ready to go... and a warm list ready to read it.
What if I can’t join during this week?
What if my offer is available all the time? Will a waitlist still work for me?
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
I’m not sure what I’m launching yet...
I’m already in Launch Your Own Way — is this different from what we learn in there?
Is this challenge beginner-friendly?
Will there be a replay or recording of everything?
What if I can’t join during this week?
No stress! While the Slack community is live and buzzing from March 16-20, you’ll have access to all the trainings and materials to go through in your own time.
What if my offer is available all the time? Will a waitlist still work for me?
Yes — especially if you want to create moments energy and momentum around an evergreen or always-open offer.
A waitlist gives you a chance to build buzz, collect interest, and create a conversion spike without needing to close your cart. This is perfect for promo periods, limited bonuses, or “doors open” campaigns you run throughout the year.
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
This day is all about what happens after someone joins your waitlist — the often-forgotten nurture phase that builds trust before cart open.
You’ll get an overview and plug-and-play ideas for content that warms up your audience. If you’re in the Boosted tier, you’ll also get access to extra templates and personalized feedback on your nurture sequence if you want it!
I’m not sure what I’m launching yet...
That’s okay! One of the first things we do inside the challenge is help you choose a campaign focus. Whether you’re launching a course, a service, a freebie funnel, or you just want to create more interest around your work — this week will give you structure, clarity, and forward momentum.
I’m already in Launch Your Own Way — is this different from what we learn in there?
It’s a perfect complement! LYOW covers the full campaign cycle in depth, while this challenge is a focused 5-day sprint to help you specifically grow and activate your waitlist. Think of it like a pre-campaign power-up. If you’re inside LYOW and want a boost of accountability, structure, or just to connect with other creatives heading into launch season — this is for you.
Is this challenge beginner-friendly?
Absolutely. Whether you’re planning your first campaign or just want a refresh on your warm-up strategy, this challenge will walk you through it step-by-step — from setting up the tech to mapping your content. We’ve had everyone from seasoned marketers to brand-new business owners take part and find their groove.
Will there be a replay or recording of everything?
Yes! There will be a replay every day you can go back to the recordings at anytime.
What if I can’t join during this week?
What if I can’t join during this week?
No stress! While the Slack community is live and buzzing from March 16-20, you’ll have access to all the trainings and materials to go through in your own time.
What if my offer is available all the time? Will a waitlist still work for me?
What if my offer is available all the time? Will a waitlist still work for me?
Yes — especially if you want to create moments energy and momentum around an evergreen or always-open offer.
A waitlist gives you a chance to build buzz, collect interest, and create a conversion spike without needing to close your cart. This is perfect for promo periods, limited bonuses, or “doors open” campaigns you run throughout the year.
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
What happens on the “Keep Them Warm” nurture day — are there templates or just an overview?
This day is all about what happens after someone joins your waitlist — the often-forgotten nurture phase that builds trust before cart open.
You’ll get an overview and plug-and-play ideas for content that warms up your audience. If you’re in the Boosted tier, you’ll also get access to extra templates and personalized feedback on your nurture sequence if you want it!
I’m not sure what I’m launching yet...
I’m not sure what I’m launching yet...
That’s okay! One of the first things we do inside the challenge is help you choose a campaign focus. Whether you’re launching a course, a service, a freebie funnel, or you just want to create more interest around your work — this week will give you structure, clarity, and forward momentum.
I’m already in Launch Your Own Way — is this different from what we learn in there?
I’m already in Launch Your Own Way — is this different from what we learn in there?
It’s a perfect complement! LYOW covers the full campaign cycle in depth, while this challenge is a focused 5-day sprint to help you specifically grow and activate your waitlist. Think of it like a pre-campaign power-up. If you’re inside LYOW and want a boost of accountability, structure, or just to connect with other creatives heading into launch season — this is for you.
Is this challenge beginner-friendly?
Is this challenge beginner-friendly?
Absolutely. Whether you’re planning your first campaign or just want a refresh on your warm-up strategy, this challenge will walk you through it step-by-step — from setting up the tech to mapping your content. We’ve had everyone from seasoned marketers to brand-new business owners take part and find their groove.
Will there be a replay or recording of everything?
Will there be a replay or recording of everything?
Yes! There will be a replay every day you can go back to the recordings at anytime.