Learn how to launch with our best selling program Launch Your Own Way. Join the LYOW Waitlist to be the first to hear when we go on sale, get the earliest price, plus other special bonuses.
LYOW LIVE is OCTOBER 21-25
You have the skills, services, & potential. Now you just need a step-by-step launch plan.
IS IT TIME FOR LAUNCH YOUR OWN WAY?
Here’s how to know it’s time to start launching:
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Every time you post about your offers you cross your fingers and hope somebody will buy
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You know you should be marketing your business, but you never seem to have the time or know where to start
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You're hitting your head against the wall trying (and failing) to sell to your current audience
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You're constantly in fear of losing it all because you never know where your next client is coming from
⭐️ LYOW SUPERSTARS ⭐️
Hear the transformations from LYOW alumni:
100 creative entrepreneurs have already launched their way. From coaches to designers, they’ve transformed scattered ideas into structured, successful launches – on their terms.
I’M ON A MISSION TO REDEFINE HOW CREATIVES LOOK AT LAUNCHING.
Launching means Giving Your Offer (Any Offer — It Doesn't Have To Be New!) A moment To Shine & Sell With A Marketing campaign.
Wait… why do I need to “launch” if I’m a service-based business owner?!
Good Q! When you think “launch,” you might think of new OLIPOP flavors or new iPhones… but I’m challenging you to think about launching in a different way. I’m challenging you to think about it as a marketing campaign — one that lets you book out your calendar, stay aligned with your goals, and skyrocket your business by launching your services as campaigns of their own. Time and time again. (And then again.)
In just a few days you’ll learn how to:
We’ll craft your star offer with a framework that puts your expertise and transformation to the forefront — and then you’ll learn how to start putting it into action right away.
Building an audience that wants to purchase your services — over and over and OVER again — is key to launching. You’ll learn to engage your audience with your unique POV, value add, and intrigue. Superfans, assemble!
Taking your rocketship offer to the moon requires a killer sales strategy — and I’m going to show you the exact methods (full transparency, always) and marketing campaigns that have created multiple 5-figure launches for LYOW alumni AND for me.
I provide the frameworks, you take the action. There’s nothing prescriptive about Launch Your Own Way. In each training, I show you how to launch in a way that feels aligned to you and your business.
With LYOW, your services finally get to shine. You’ll step into a world where:
Your offer universe is aligned, strategic, and unique to YOU.
I like to call that moment when creating and selling your offers feels easy — when they’re all-systems-go and in SYNC — the LYOW effect.
Your dream clients are in your orbit (and they’re not leaving)!
Just imagine the impact and success you finally get to have when you’re showing up, embodying your value, and attracting sales from your DREAM audience.
You’re generating recurring sales & consistent income from launching.
Whether you’re a service-based creative or a digital offer entrepreneur (or somewhere in between), you’ll finally crack the code to clients and income — repeatedly — without the hamster wheel.
Who's this course for?
You are doing allll the things, and you’re ready to be the entrepreneur of your brand. You’re sick of shape shifting for whatever your clients work and you’re ready to be the expert of your brand universe.
You’re so busy creating things, you forgot that you actually have a business. It’s time to monetize the audience you’ve built online so you can be supported while you shine!
You’ve taken all the courses. You have all the hard skills. How do you translate them into sales. Oh hey, we’re LYOW — have we met?
I’M KELSEY, YOUR LAUNCH EXPERT
Launching is how I scaled my creative business — and I’m sharing the exact model with you.
I’m Kelsey, and I’ve been launching (AKA running marketing campaigns) for over 10 years. First, launch concerts & tours in the music industry. Now, teaching creatives like you how to let your offers shine & sell.
Hear The Transformations
Launch Your Own Way was created specifically for creative entrepreneurs who need flexibility, not rules. This isn’t about a “do it this way or fail” mentality. It’s about creating a launch strategy that works for you – your unique style, your audience, and your offers.
We're not like other Launch Courses + Programs
Unlike rigid, one-size-fits-all programs, Launch Your Own Way tailors your launch to your strengths, voice, and audience. You’ll be given tools that grow with you, so no two launches look alike, and that’s a good thing.
No Formulas
Where We're Going, You Don't Need Forumas
I provide the lessons, but there's nothing prescriptive about LYOW. Instead, I teach you how to launch your own way. Period.
Implementation & Support
This Isn't Another DIY Course
With monthly calls, guest experts, challenges and more in The Launchpad — you're not just learning, you've got my support to implement to infinity & beyond.
No Gatekeeping
The Gates Are Wide Open
We have a whole launch universe to explore, so why would I keep anything a secret? I take you through my own launch walkthroughs and give you all the tools I use for my own successful campaigns.
THE REAL REASON YOU’RE STRUGGLING TO BOOK OUT YOUR SERVICES IS BECAUSE YOU’RE NOT LAUNCHING THEM.