🆕 THE EVERGREEN CAMPAIGN

Learn how to sell your "always on" evergreen offers on repeat with a launch campaign

Your services + offers are always on, but not always selling. Let's change that with an evergreen campaign — a lil marketing + sales boost that will get your dream clients not only paying attention, but adding to cart 🛒 This is a live training + implementation starting September 7.

Pop in your email to join the waitlist, and get invited to purchase. Only 15 spots left at the $297 waitlist price!

your services page called, it needs a dust-off...

You have an offer. You're just not leading people to purchase it on the regular...

Those "2 spots left!!" posts aren't cutting it anymore

You launched a course once, put it on an evergreen funnel, and forgot about it (along with everyone else)

You have a [insert expertise here] intensive that you put so much work into building, but it gets a trickle of random inquiries every month and isn't exactly helping build your dream life

You launched once, weren't sure what you were doing, and now you're not really sure how to do it again (like how do you make it sound new?)

Your business is hanging by a word-of-mouth thread and those mouths aren't yapping like they used to

That digital product you thought was going to be your next big thing? Remember her? She's still there... waiting for you to give her a moment to shine.

That group program you created was GOOD, it just didn't sell to the level of the effort you put into it, we need to refine it and give it a campaign instead of abandoning it

"BUT HOW DO I TALK ABOUT THE SAME OFFER IN DIFFERENT WAYS?"

Your offer isn't new, the conversation is.

Inside The Evergreen Campaign, I'm offering you tools, frameworks, and templates to be able to talk about your offer season after season. And exactly how to introduce new conversations around existing offers.

A 5-day live campaign sprint 🌹

Stop ignoring your best offers & things you put sooo much work into! Get your evergreen offers off your site and into the spotlight.

5 days of trainings + implementation

Make your offer bloom again

choose an offer & give it a campaign focus that will make your people start paying attention.

THE STRUCTURE YOU'RE MISSING

Give it a season to shine

put together campaign structure — goals and a timeline that will put your offer in the spotlight

CAMPAIGN FRAMEWORKS & TOOLS

Know exactly what to say & when

Your emails + socials drafted, so you'll know how to get those bees buzzing around your offer

A WEEK OF SUPPORT

Action over Information

You'll have the plan & the gumption to hit publish, show up, and make your campaign unmissable

COMMUNITY POP UP

Do it with like-minded creatives + creators

You won't be campaigning alone. There will be a pop-up community all week as you plan + make big brave moves.

WHAT'S INSIDE THE EVERGREEN CAMPAIGN?

An expedited, do-it-with-me sprint where we take one offer you already sell and build it a campaign that converts into clients + customers

Day 1 — Campaigning Your Always-On Offer

we'll pick the offer you'll campaign + map out the messaging

Day 2 — Cowork

lock your campaign concept + theme (we build it together)

Day 3 — Planning the Campaign Structure

map your timeline, waitlist + incentives

Day 4 — Campaign Socials + Emails

exactly what to post + what to send

Day 5 — Cowork + Q&A

finish, polish + get unstuck

Hi, I'm Kelsey

And I'm a launch repeater.

I've launched the same offer for going on 4 years. That offer, Launch Your Own Way, has brought in over $500K in that time. It's now the offer that I'm known for.

And I will keep re-launching it by building campaigns around it several times a year. Because not only does each campaign continue to make more and bring in aligned clients across the world... because I've delivered it so many times I know how transformative it is, and I want it to help as many people as possible.

So often as creatives, we build it and expect them to come. Unfortunately, it doesn't really work like that. And it's becoming increasingly harder, as the market gets saturated and AI makes information cheap, we have to build something we're known for... and make it

"Campaign thinking is revolutionary — the solution for anyone striving for work/life balance who's creatively motivated."

Iman, Designer

"Creating structure around your launches seems like it might be more work, but that couldn't be further from the truth. It creates HUGE clarity… I legitimately look forward to creating launch plans now because I know exactly what to do."

Kara, Designer

"It gave me all the support and resources I needed to feel confident about my offers and plan my campaigns — while still enjoying life in between"

Da, Launch Designer

Be an offer repeater.

Create a campaign around your offer so that it shines & sells (and also so that marketing it is actually fun!!)

20 WAITLIST-ONLY SPOTS AT THE REDUCED PRICE
$397
$297 USD
  • 🧠 5 days of trainings — a mix of teaching + cowork/implementation days
  • 💌 Campaign frameworks, tools + templates that I use in my campaigns
  • 📱 A pop-up community in Circle where you can ask questions + make connections
  • ⏱️ Forever access to all the trainings + materials
FAQs

Answers to your 🔥

What exactly is The Evergreen Campaign?
Who is this for?
Will this work for my kind of offer?
Do I need an existing offer?
Do I need a big audience or email list?
I'm so busy / I have no time. Can I still do this?
Is it live or self-paced? When does it run?
What if I can't make the cowork calls live?
How is this different from Launch Your Own Way?
What exactly is The Evergreen Campaign?

A 5-day, do-it-with-me sprint where we take one offer you already sell and build it a creative launch campaign that actually converts. By Friday, you walk away with a done, ready-to-run campaign.

Who is this for?

Creative service providers, coaches, and creators who have an "always-on" offer that's under-selling — and are tired of feast-or-famine. If you've got something on your site getting a trickle of inquiries when it could be having a whole sales moment, this is for you.

Will this work for my kind of offer?

Yes — 1:1 services, done-for-you, memberships, digital products, courses. Launching isn't just for courses. If you sell it, you can campaign it. (This is literally the thing people are most surprised by.)

Do I need an existing offer?

Yep — that's the whole point. We campaign something you already have. [No offer yet? It still works for one you're about to launch — bring that.]

Do I need a big audience or email list?

No. This is about making the audience you do have pay attention and buy — and a big part of the campaign is warming up + growing your list along the way.

A biiig misunderstanding about launch that you need a big audience. You don't! You need an unmissable campaign.

I'm so busy / I have no time. Can I still do this?

That's exactly who this is built for. It's 5 focused days, and the cowork sessions mean you're actually doing the work with me — not adding another to-do you'll never get to. Everything's also recorded.

Is it live or self-paced? When does it run?

It's live across 5 days (Sept 7-11), with cowork + Q&A. Calls will be held at 7am AEDT. Everything's recorded too, so you can catch the replays anytime and go at your pace. You get lifetime access!!

What if I can't make the cowork calls live?

Totally fine — come when you can, watch the replays when you can't. Get support in the pop-up community. You'll still finish the week with a done campaign.

Plus, you get lifetime access so you can revisit anytime.

Calls will take place at 7am AEDT.

How is this different from Launch Your Own Way?

LYOW is my full, deep, 6-month program that teaches you how to create a repeatable launch system around any offer (old or new).

The Evergreen Campaign is a short, sweet, expedited launch campaign around an existing offer.

While there's some overlap, this is the tasting menu to the full meal.

What exactly is The Evergreen Campaign?
What exactly is The Evergreen Campaign?

A 5-day, do-it-with-me sprint where we take one offer you already sell and build it a creative launch campaign that actually converts. By Friday, you walk away with a done, ready-to-run campaign.

Who is this for?
Who is this for?

Creative service providers, coaches, and creators who have an "always-on" offer that's under-selling — and are tired of feast-or-famine. If you've got something on your site getting a trickle of inquiries when it could be having a whole sales moment, this is for you.

Will this work for my kind of offer?
Will this work for my kind of offer?

Yes — 1:1 services, done-for-you, memberships, digital products, courses. Launching isn't just for courses. If you sell it, you can campaign it. (This is literally the thing people are most surprised by.)

Do I need an existing offer?
Do I need an existing offer?

Yep — that's the whole point. We campaign something you already have. [No offer yet? It still works for one you're about to launch — bring that.]

Do I need a big audience or email list?
Do I need a big audience or email list?

No. This is about making the audience you do have pay attention and buy — and a big part of the campaign is warming up + growing your list along the way.

A biiig misunderstanding about launch that you need a big audience. You don't! You need an unmissable campaign.

I'm so busy / I have no time. Can I still do this?
I'm so busy / I have no time. Can I still do this?

That's exactly who this is built for. It's 5 focused days, and the cowork sessions mean you're actually doing the work with me — not adding another to-do you'll never get to. Everything's also recorded.

Is it live or self-paced? When does it run?
Is it live or self-paced? When does it run?

It's live across 5 days (Sept 7-11), with cowork + Q&A. Calls will be held at 7am AEDT. Everything's recorded too, so you can catch the replays anytime and go at your pace. You get lifetime access!!

What if I can't make the cowork calls live?
What if I can't make the cowork calls live?

Totally fine — come when you can, watch the replays when you can't. Get support in the pop-up community. You'll still finish the week with a done campaign.

Plus, you get lifetime access so you can revisit anytime.

Calls will take place at 7am AEDT.

How is this different from Launch Your Own Way?
How is this different from Launch Your Own Way?

LYOW is my full, deep, 6-month program that teaches you how to create a repeatable launch system around any offer (old or new).

The Evergreen Campaign is a short, sweet, expedited launch campaign around an existing offer.

While there's some overlap, this is the tasting menu to the full meal.

THE CAMPAIGN EFFECT

Your offer's ready for its moment (and so are you)

We know that you've got an offer that's just… sitting there like a bump on a log,waiting to be chosen.​ But we don't play like that around here. Wilting away waiting for someone to "pick me" is not why we got into this business thing 🥀​ We are go getters, and our offers deserve that energy. And that's exactly what we're giving them a whole sales moment inside The Evergreen Campaign.