What exactly is The Evergreen Campaign?
What exactly is The Evergreen Campaign?
A 5-day, do-it-with-me sprint where we take one offer you already sell and build it a creative launch campaign that actually converts. By Friday, you walk away with a done, ready-to-run campaign.
Who is this for?
Who is this for?
Creative service providers, coaches, and creators who have an "always-on" offer that's under-selling — and are tired of feast-or-famine. If you've got something on your site getting a trickle of inquiries when it could be having a whole sales moment, this is for you.
Will this work for my kind of offer?
Will this work for my kind of offer?
Yes — 1:1 services, done-for-you, memberships, digital products, courses. Launching isn't just for courses. If you sell it, you can campaign it. (This is literally the thing people are most surprised by.)
Do I need an existing offer?
Do I need an existing offer?
Yep — that's the whole point. We campaign something you already have. [No offer yet? It still works for one you're about to launch — bring that.]
Do I need a big audience or email list?
Do I need a big audience or email list?
No. This is about making the audience you do have pay attention and buy — and a big part of the campaign is warming up + growing your list along the way.
A biiig misunderstanding about launch that you need a big audience. You don't! You need an unmissable campaign.
I'm so busy / I have no time. Can I still do this?
I'm so busy / I have no time. Can I still do this?
That's exactly who this is built for. It's 5 focused days, and the cowork sessions mean you're actually doing the work with me — not adding another to-do you'll never get to. Everything's also recorded.
Is it live or self-paced? When does it run?
Is it live or self-paced? When does it run?
It's live across 5 days (Sept 7-11), with cowork + Q&A. Calls will be held at 7am AEDT. Everything's recorded too, so you can catch the replays anytime and go at your pace. You get lifetime access!!
What if I can't make the cowork calls live?
What if I can't make the cowork calls live?
Totally fine — come when you can, watch the replays when you can't. Get support in the pop-up community. You'll still finish the week with a done campaign.
Plus, you get lifetime access so you can revisit anytime.
Calls will take place at 7am AEDT.
How is this different from Launch Your Own Way?
How is this different from Launch Your Own Way?
LYOW is my full, deep, 6-month program that teaches you how to create a repeatable launch system around any offer (old or new).
The Evergreen Campaign is a short, sweet, expedited launch campaign around an existing offer.
While there's some overlap, this is the tasting menu to the full meal.