Create, Connect, Launch: A Live Panel Event

Jess Ruhfus is obsessed with marketing, partnerships, and building standout brands. She started her entrepreneurial journey at 19 with an English tutoring business, later diving into Fashion PR and SMB marketing education. Jess went on to scale her software company, Collabosaurus, to acquisition in 2023. The platform, bootstrapped from day one, connected over 10,000 brands—including Porsche, ASOS, Bondi Sands, and Marks & Spencer—and redefined brand collaborations.

Making the unlikely jump from tech to toilets, Jess is now building No.2 Co, a natural, stylish fragrance solution for the loo. No.2 keeps reputations (and relationships) intact and has earned attention from Apartment Therapy, Broadsheet, Domain, The Daily Mail, Forbes, and SMH.

Alongside growing No.2, Jess co-hosts the e-commerce podcast Marketing ATM, runs a sought-after partnerships masterclass, and collaborates with like-minded brands to drive creative growth. A recipient of the B&T 30 Under 30 award for Entrepreneurship (2019), Jess has also delivered keynotes for Vogue, Microsoft, General Assembly, and Apple.

Carmel Zein is the Founder of Humble Brags, a founder community, podcast and events platform connecting and supporting e commerce leaders globally. She is also the Head of Marketing at B2C Furniture, where she leads brand, growth and customer experience across online and retail channels.

With over a decade of experience, Carmel is a seasoned marketing professional and brand builder known for scaling brands through thoughtful strategy, strong storytelling and community-led growth. Her work sits at the intersection of performance, brand and experience, helping businesses grow sustainably while staying deeply connected to their customers.